Media Coverage

Associate Press: Principal Analyst Xiaofeng Wang outlines what to expect from this year’s Singles’ Day online shopping festival and how Chinese e-commerce firms are pivoting to focus on customer loyalty amid slowing growth. Read the full article here. Read more from Xiaofeng here.

VP, Research Director Mike Proulx addresses Meta’s “identity crisis” as the company announces thousands of layoffs. Axios: Meta’s foundation is crumbling Barrons: Facebook Owner Meta To Lay Off 11,000 Staff Yahoo! Finance: How Meta went from a trillion-dollar company to mass layoffs Associated Press: Facebook parent Meta cuts 11,000 jobs, 13% of workforce Asahi Shimbun: [...]

InformationWeek: Principal Analyst Renee Murphy and Senior Analyst Allie Mellen showcase insights at Security & Risk about ways security teams can successfully navigate geopolitical risks. Read the full article. Read more from Renee here and Allie here.

The Wall Street Journal: An article about millennial purchasing trends features key Forrester B2B survey data, including 75% of B2B directors with purchasing power finding that the cycle for buying decisions has gotten longer over the past 24 months. Read the full article here.

HR Executive: Principal Analyst Betsy Summers breaks down Forrester’s 2023 predictions. Read the full article here. Read more from Betsy here.

The Wall Street Journal: Senior Analyst Tracy Woo discusses impacts surrounding Airbnb’s efforts to lower cloud storage costs in preparation for a possible economic downturn. Read the full article here. Read more from Tracy here.

VentureBeat: Analyst Rowan Curran discusses the ways AI will be “indispensable” in 2023. Read the full article here. Read more from Rowan here.

SDxCentral: VP, Research Director Chris Gardner discusses Forrester’s 2023 predictions, including how low-code and citizen development will prompt a major data breach in 2023. Read the full article here. Read more from Chris here.

Marketing Dive: This article highlights Forrester’s research on how the green market revolution will present an unprecedented business opportunity for marketers. Read the full article here.

Morning Brew: VP, Principal Analyst Martha Bennett discusses what to expect around NFTs in 2023. Read the full article here. Read more from Martha here.

Forbes: Forrester’s 2023 healthcare predictions and insights from VP Research Director Natalie Schibell are showcased in this article. Read the full article here. Read more from Natalie here.

TechTarget: VP, Research Director Linda Ivy-Rosser talks about the rising risk of tech whistleblowers as companies increasingly adopt tools that garner low employee trust. Read the full article here. Read more from Linda here.

Reuters: VP, Research Director Glenn O’Donnell addresses Intel’s proposed cost-reduction measures, per the company’s latest earnings. Read the full article here. Read more from Glenn here.

Vogue Business: VP, Research Director Mike Proulx discusses how a “metaverse winter” is forthcoming – even as fashion brands experiment with the metaverse and NFTs. Read the full article here. Read more from Mike here.

The Wall Street Journal: Principal Analyst Lee Sustar outlines factors contributing to the growth of cloud computing despite it being a tough time overall for tech companies. Read the full article here. Read more from Lee here.  

Adweek: In an interview with Principal Analyst Jay Pattisall, the publication highlights Forrester’s 2023 predictions, including how agency employees will likely never return to the office for a five-day workweek. Read the full article here. Read more from Jay here.

Bloomberg: VP, Principal Analyst Julie Ask breaks down Apple’s fourth quarter 2022 results. Watch the full interview here. Read more from Julie here.

Forbes: The publication highlights five significant changes for B2B CMOs for 2023 as outlined by Forrester’s predictions and VP, Principal Analyst Ross Graber. Read the full article here. Read more from Ross here.

The Wall Street Journal: Analyst Rowan Curran offers insights into generative AI and how it is likely to impact enterprises from top to bottom. Read the full article here. Read more from Rowan here.