Media Coverage

Bloomberg: VP Principal Analyst Dipanjan Chatterjee shares how Twitter’s brand value stands to be impacted by this rebrand. Read the full article here. Read more from Dipanjan here.

The New York Times: VP, Research Director Mike Proulx describes how Elon Musk’s rebrand of Twitter has “essentially wiped out 15 years of brand value” from the company. Read the full article here. Read more from Mike here.

BBC: VP, Research Director Mike Proulx offers perspective on Netflix’s latest earnings, including how the streaming giant’s crackdown on password sharing has helped it gain millions of new customers in the past three months. Listen to the episode here. Read more from Mike here.

Fortune: In an interview, Senior Analyst Andrew Cornwall offers reasons why Meta is opening access to the code behind its AI technology LLaMa2 — with caveats attached. Read the full article here. Read more from Andrew here.

CNN Business: With AI being a core theme of the ongoing writers’ and actors’ strike, Analyst Rowan Curran discusses how AI technology advancements will make it difficult for a deal to be reached over rules for proper AI use in films and movies. Read the full article here. Read more from Rowan here,

Fortune: This article cites Forrester’s “Top 10 Emerging Technologies In 2023” research which finds that over the next few years, firms will need to navigate the risks of generative AI. Read the full article here.

Associated Press: In this AP video, VP, Research Director Mike Proulx offers insights into why Meta’s Threads is an “MVP product” for the company. Watch the full video here. Read more from Mike here.

The Wall Street Journal: Principal Analyst Lee Sustar describes how cloud hardware providers are seeing a potential opening to meet the computing demands of a major AI boom. Read the full article here. Read more from Lee here.

CNBC: VP, Principal Analyst Jay Pattisall explains how several major hurdles are preventing generative AI from having a major immediate impact on the online ad industry. Read the full article here. Read more from Jay here.

CNN Business: VP, Principal Analyst Sucharita Kodali shares how a struggling housing market could be a boon for budget furniture chain Ikea to gain more customers. Read the full article here. Read more from Sucharita here.

Associated Press: VP, Research Director Mike Proulx offers perspective about Meta’s launch of Threads to compete with Twitter. Read the full article here. Read more from Mike here.

Associated Press: VP, Research Director Mike Proulx discusses how Twitter’s new limits on tweets may prove “remarkably bad” for Twitter’s users and advertisers. Read the full article here. Read more from Mike here.

Forbes: VP, Principal Analyst Mike Gualtieri offers perspective about how AI-generated personalized marketing content could be an effective and cheaper way to target customers and test content strategies. Read the full article here. Read more from Mike here.

The Wall Street Journal: Forrester insights on the impact AI has on the marketing agency workforce were highlighted. Read the full article here.

The Wall Street Journal: Analyst Will McKeon-White offered insights on the use of gaming controllers and the importance of having a backup controller, with respect to the recent missing submersible. Read the full article here. Read more from Will here.

CNN Business: Senior Analyst Christina McAllister offers perspective on why AI drive-thrus are slow to resonate with customers, including challenges surrounding speech recognition technology. Read the full article here. Read more from Christina here.

Quartz: As the European Commission charges Google with violating antitrust law in how it operates its digital advertising technologies, Senior Analyst Nikhil Lai discusses the impacts of this announcement, including how, for now, “nothing changes for advertisers.” Read the full article here. Read more from Nikhil here.

CNBC: Forrester data that finds 79% of online adults aren’t currently using a VR headset. In this article, VP, Research Director Mike Proulx also describes how Vision Pro may present an opportunity to “penetrate an untapped market with something that will help everyday users.” Read the full article here. Read more from Mike here.

Forbes: Senior Analyst Cody Scott describes why investing in cybersecurity teams can be out of reach for smaller companies with large and valuable datasets for hackers to target. This article also cites Forrester data that 74% of global companies experienced a cyber breach in 2022, compared to 59% in 2020. Read the full article here. [...]