Media Coverage

CMS Wire: VP, Principal Analyst Ross Graber outlines how a “new vision” of life-based performance indicators can reveal the impact B2B marketing has on revenue. Read the full article here. Read more from Ross here.

Reuters: VP, Research Director Glenn O’Donnell discusses the impacts of slow growth on cloud and data centers, the chip industry’s strongest sector. Read the full article here. Read more from Glenn here.

Barron’s: VP, Research Director Glenn O’Donnell authors a byline about the immediate impacts of the CHIPS Act on the semiconductor industry. Read the full article here. Read more from Glenn here.

Forbes: VP, Senior Research Director Jennifer Ross outlines steps for how CMOs can create and lead a high-performing organization, including putting customers at the center of their operating model. Read the full article here. Read more from Jennifer here.

Information Week: In a new byline, Senior Analyst Brent Ellis outlines reasons why cloud providers won’t soon be providing multi-cloud failover. Read the full article here. Read more from Brent here.

The Boston Globe: VP, Principal Analyst Martha Bennett offers perspective about the current state of Web3. Findings from her research on this topic are also featured in this article. Read the full article here. Read more from Martha here.

Barron’s: VP, Research Director Glenn O’Donnell offers perspective on the Chips and Science Act, and the influence Taiwan Semiconductor Manufacturing has in global chip production. Read the full article here. Read more from Glenn here.

Bloomberg: VP, Principal Analyst Julie Ask discusses Apple’s latest earnings results, encompassing iPhone adoption, chip supply, China, and future growth opportunities. Watch the full interview here. Read more from Julie here.

The Wall Street Journal: Per news of data risk and compliance software maker Exterro’s potential IPO, Senior Analyst Alla Valente discusses trends surrounding governance, risk, and compliance software in an interview. Read the full article here. Read more from Alla here.

The Economic Times: VP, Research Director Ashutosh Sharma discusses the upcoming Indian festive shopping season and whether inflation will dampen sales. Read the full article here. Read more from Ashutosh here.

The Washington Post: VP, Research Director Natalie Schibell discusses Amazon’s planned acquisition of One Medical and how tech within healthcare accelerated by nearly a decade of progress during the pandemic. Read the full article here. Read more from Natalie here.

MIT Sloan Management Review: In a new byline article, VP, Principal Analyst Dipanjan Chatterjee outlines reasons why employer branding is the new marketing imperative. Read the full article here. Read more from Dipanjan here.

VP, Research Director Mike Proulx offers perspective about Netflix’s latest earnings, different disruptions Netflix is currently experiencing and the streaming giant’s plan to launch an ad-supported tier with Microsoft in 2023. The New York Times: Netflix Says It Lost Nearly 1 Million Subscribers, and Breathes a Sigh of Relief BBC World News: Netflix loses almost a [...]

The Guardian: VP, Research Director Mike Proulx discusses Meta’s current transition as a company as it struggles to retain users — particularly of younger demographics — given their migration to competitors like TikTok. Read the full article here. Read more from Mike here.

TechRepublic: An article from VP, Senior Research Director Matt Guarini highlights how tech leaders should implement a future fit strategy to respond to and keep ahead of change. Read the full article here. Read more from Matt here.

The New York Times: In an article about Amazon’s Prime Day, VP, Principal Analyst Sucharita Kodali shares insights around which companies are establishing themselves in the world of online buying. Read the full article here. Read more from Sucharita here.

XLIVE: In this Q&A, SVP, Global Events Lisa Riley offers perspective about how Forrester is approaching hybrid events in 2022. Read the full article here.

Marketplace: Senior Analyst Alla Valente discusses how a dip in video game and console demand may ease supply chain challenges in the video game industry — even with inflation causing consumers to rethink discretionary spending. Read the full article here. Read more from Alla here.

The Wall Street Journal: VP, Principal Analyst Jeff Pollard shares how cutbacks at cybersecurity providers can turn into potential risks for corporate security and privacy chiefs. Read the full article here. Read more from Jeff here.