Media Coverage

Forbes: Senior Analyst Allie Mellen discusses the impacts of cybersecurity technology company CrowdStrike enhancing its Falcon platform with new identity protection solutions to help organizations secure their digital identities and defend against cyber threats that target identities. Read the full article here. Read more from Allie here.

NPR: With the tech world enthralled about AI possibilities, VP, Research Director Mike Proulx is interviewed about where this leaves large tech companies’ plans for the metaverse. Read the full article here. Read more from Mike here.

Financial Times: In an interview, VP, Principal Analyst Sucharita Kodali discusses challenges that surround a revival of Ivy League brands during an economic downturn. Her comments stem from recent news that Rowing Blazers has acquired Chipp, a Manhattan tailor once renowned for making John F Kennedy’s suits. Read the full article here. Read more from [...]

Fast Company: This article also includes CX analysis from VP, Research Director Rick Parrish, including how one in five companies are expected to ditch their CX teams altogether in 2023. Parrish adds that leaders should double down on building great experiences for their customers — not pull back. Read the full article here. Read more from [...]

Bloomberg: Principal Analyst Heidi Shey describes how the need for greater cyber resiliency has come into sharper focus following a pandemic-era surge in ransomware attacks targeting industrial supply chains, hospital systems, and software companies. Read the full article here. Read more from Heidi here.

CNN Business: Per Microsoft and Google’s recent generative AI announcements, Analyst Rowan Curran discusses how integrating this technology into productivity software most of us use each day “will have a significant impact on the way we work” but not immediately. Read the full article here. Read more from Rowan here.

The Wall Street Journal: VP, Group Director Stephanie Balaouras describes how, following the SVB collapse, corporate buyers — specifically CIOs and tech leaders — will start thinking “of themselves as acquirers.” She adds that the potential for corporate backed acquisitions of tech companies may be particularly strong in the cybersecurity sector. Read the full article here. [...]

The Wall Street Journal: VP, Principal Analyst Jay Pattisall offers guidelines marketers should know about generative AI in advertising, including how marketers must closely vet data sources that train their generative AI models and monitor the accuracy of their output. Read the full article here. Read more from Jay here.

The Washington Post: VP, Principal Analyst Jeff Pollard is interviewed by this outlet’s daily cybersecurity newsletter “The Cybersecurity 202” about how SVB’s collapse presents challenges for cyber firms that relied on the bank. Read the full article here. Read more from Jeff here.

CNBC: In an interview, Analyst Rowan Curran offers insights into how expensive the process is for companies to develop and maintain ChatGPT and generative AI technologies. Read the full article here. Read more from Rowan here.

Forbes: Senior Forecast Analyst Jitender Miglani offers perspective on factors that have driven inflation in the US to reach a 40-year high of more than 9% — prompting US consumers to spend an extra $1 trillion on goods and services due to increased prices. Read the full article here. Read more from Jitender here.

Forbes: The business outlet highlights key takeaways from Senior Analyst Christina McAllister’s recent report, “Money On The Table: Proof That Customer Service Drives Revenue,” as well as the drivers that have the most impact and influence on a customer’s perception of a brand’s CX. Read the full article here. Read more from Christina here.

Associated Press: Analyst Rowan Curran describes how generative AI tools, in their current state, have strong potential to speed up “nitty-gritty” office tasks. Read the full article here. Read more from Rowan here.

The Wall Street Journal: Senior Analyst Tracy Woo and Principal Analyst Lee Sustar discuss how enterprise spending on cloud computing — which accelerated rapidly during the pandemic to support remote work — is growing at a slower pace as tech leaders are under pressure to control costs. Read the full article here. Read more from Tracy here and [...]

Marketplace: In an interview, Senior Analyst Andrew Hewitt explains why some manufacturers continue to order more computers despite overall weak consumer demand for PCs. Read the full article here. Read more from Andrew here.

Associated Press: VP, Principal Analyst Thomas Husson shares how Huawei will likely use Mobile World Congress as an opportunity to showcase that the information and technology communications company remains a key player in the telecom and high-tech industry. Read the full article here. Read more from Thomas here.

The Economic Times: During this year’s Mobile World Congress event, this outlet features insights from VP, Principal Analyst Thomas Husson about the smartphone market and Chinese tech giant Huawei’s large presence in the sector. Read the full article here. Read more from Thomas here.

CNBC: VP, Research Director Merritt Maxim shares how, when prioritizing security investments in the current economic downturn, security leaders should keep investing in security controls and solutions that protect their organization’s customer-facing and revenue-generating workloads. Read the full article here. Read more from Merritt here.

Forbes: The business outlet breaks down key findings from Analyst Rowan Curran’s new generative AI research, including how it would be a “costly mistake” for enterprises to ignore these technologies when augmenting and enhancing existing business processes. Read the full article here. Read more from Rowan here.