Media Coverage
Latest Media Coverage
Media Coverage
The New York Times – Did You See That Super Bowl Ad On TikTok?
The New York Times: Principal Analyst Kelsey Chickering explains why brands are trying to extend their TV ads’ reach by engaging audiences on TikTok during the Super Bowl. Read the full article here. Read more from Kelsey here.
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The Wall Street Journal – IT Job Market Shrinks For First Time In Over Two Years
The Wall Street Journal: Principal Analyst Christopher Gilchrist discusses how tech leaders, in looking at the current job market, should avoid being aggressive with short-term cuts and instead “reposition” their current staff to focus on business strengths. Read the full article here. Read more from Christopher here.
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The Washington Post – These Companies Will Pay You For Your Data. Is It A Good Deal?
The Washington Post: Analyst Stephanie Liu outlines best practices consumers should consider regarding zero-party data transactions. Read the full article here. Read more from Stephanie here.
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CNBC – Why ChatGPT Is A Game Changer For AI
CNBC: In a video interview, Analyst Rowan Curran (starting at 1:06, 6:41, 9:01, and 11:58) breaks down the hype surrounding ChatGPT, as well as its applicable use cases and current limitations. Watch the interview here. Read more from Rowan here.
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The Indian Express – Why Samsung Galaxy S23 Series Will Find Users Even If It’s Boring
The Indian Express: This outlet features commentary from VP, Principal Analyst Thomas Husson about Samsung’s smartphone strategy for the year ahead per its Samsung Galaxy Unpacked 2023 event. Read the full article here. Read more from Thomas here.
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Reuters – Intel Says It Will Take Back Share From AMD, But Some Are Skeptical
Reuters: Glenn O’Donnell discusses Intel’s latest earnings and the company’s planned “turnaround.” Read the full article here. Read more from Glenn here.
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Reuters – U.S. Lawsuit Against Google Could Benefit Apple And Others
Reuters: Senior Analyst Nikhil Lai describes how advertisers may see their Google ads become less effective if the company loses access to data signals. Read the full article here. Read more from Nikhil here.
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The Wall Street Journal – Bandwidth Challenges Limit Grocery Chains’ Technology Initiatives
The Wall Street Journal: VP, Principal Analyst Brendan Witcher describes how the need to digitize operations to cut costs and reduce dependency on manual labor is forcing chains to play catch up on bandwidth. Read the full article here. Read more from Brendan here.
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Consumer Goods Technology – Steve Peltzman Offers Perspective About How Retailers Are Increasingly Turning To Real-Time Feedback To Ensure Greater Customer Experiences.
Consumer Goods Technology: Chief Business Technology Officer Steve Peltzman offers perspective about how retailers are increasingly turning to real-time feedback to ensure greater customer experiences. Read the full article here. Read more from Steve here.
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The Wall Street Journal – Companies Tap Tech Behind ChatGPT to Make Customer-Service Chatbots Smarter
The Wall Street Journal: VP, Principal Analyst David Truog emphasizes how companies should exercise care when working with new ChatGPT technology to make customer-service chatbots smarter. Read the full article here. Read more from David here.
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Associated Press – Microsoft Invests Billions In ChatGPT-Maker OpenAI
Associated Press: Analyst Rowan Curran offers insights into why Microsoft is investing billions in ChatGPT-maker OpenAI. Read the full article here. Read more from Rowan here.
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The Wall Street Journal – Guitar Center Details Cloud Move
The Wall Street Journal: Senior Analyst Tracy Woo describes how the retail industry remains under pressure to innovate more quickly and take advantage of cloud technologies. Read the full article here. Read more from Tracy here.
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The Wall Street Journal – Netflix Co-Founder Reed Hastings Transitions To Chairman Role, With Greg Peters Elevated As Co-CEO
The Wall Street Journal: VP, Research Director Mike Proulx shares that content is the currency on which streaming platforms are competing with one another. Read the full article here. Read more from Mike here.
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The Washington Post – ChatGPT Could Make Life Easier. Here’s When It’s Worth It.
The Washington Post: Analyst Rowan Curran explains ethical issues surrounding ChatGPT and why large language models are notorious for issuing “coherent nonsense.” Read the full article here. Read more from Rowan here.
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Marketplace – Declining December Retail Sales Hit Especially Hard For Small Businesses
Marketplace: VP, Principal analyst Sucharita Kodali offers perspective into how high inflation impacted declining December retail sales, especially for small businesses. Read the full article here. Read more from Sucharita here.
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CNN – Best Buy, Dunkin’ And Starbucks Changed Their Rewards Programs. Then Came The Backlash
CNN: VP, Principal Analyst Mary Pilecki discusses consumer impacts stemming from brands changing their loyalty programs. Read the full article here. Read more from Mary here.
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Training Magazine – Smart Companies Will Invest in Talent Despite the Downturn
Training Magazine: VP, Principal Analyst Katy Tynan talks about how talent development bolstered by a skills-first talent strategy will grow in importance to companies focused on outcomes. Read the full article here. Read more from Katy here.
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The Wall Street Journal – Cloudflare Takes Aim At A Top Security Threat: Your Inbox
The Wall Street Journal: Senior Analyst Jess Burn describes reasons why email security will receive “extra emphasis” in 2023. Read the full article here. Read more from Jess here.
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Adweek – Marketers Could Reshuffle Priorities as Emerging Tech Hype Shifts
Adweek: VP, Research Director Mike Proulx discusses why there will be a cooling-off period for the metaverse and NFTs in 2023. Read the full article here. Read more from Mike here.
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TechTarget – Top Healthcare Predictions For 2023: Payer, Provider, Rev Cycle, Life Sciences
TechTarget: VP, Research Director Natalie Schibell describes how, in 2023, hospital bankruptcies will drastically increase due to both the US economic environment and healthcare’s employment environment. Read the full article here. Read more from Natalie here.