Media Coverage

Latest Media Coverage

Media Coverage

Forbes – When It Comes To Delighting Customers, CIOs Are Busy Thinking Back To Front

May 26, 2022
Forbes: Principal Analyst Sara Watson offers perspective on what CIOs should do to establish greater customer experiences. Read the full article here. Read more from Sara here.
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The Economic Times – Swiggy Eyes Commerce Play With Minis Marketplace

May 26, 2022
The Economic Times: VP, Research Director Ashutosh Sharma shares his perspective on the need for food delivery players like Swiggy to innovate and diversify their offerings in order to compete in the Indian market. Read the full article here. Read more from Ashutosh here.
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Broadcom buys VMware for $61B

May 26, 2022
Senior Analyst Tracy Woo and Senior Analyst Naveen Chhabra comment on Broadcom’s planned acquisition of VMware and why Broadcom may seek to enter the enterprise software market. Associated Press: Big tech deals keep coming: Broadcom buys VMware for $61B TechTarget: Broadcom buys VMware in a $61B acquisition deal SiliconANGLE: Done deal: Chipmaker Broadcom will buy [...]
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CNBC Europe: Electronics Are Set To Get Even More Expensive As Chip Giants Hike Their Prices

May 24, 2022
CNBC Europe: VP, Research Director Glenn O’Donnell discusses how rising chip prices will likely prompt products like PCs, cars, toys, consumer electronics and appliances to become more expensive. Read the full article here. Read more from Glenn here.
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Forbes – Why Actor And Filmmaker Edward Norton Wants To Be TV’s Data Oracle

May 20, 2022
Forbes: Principal Analyst Tina Moffett describes how startups are vying to compete with TV ratings and measurement industry stalwart Nielsen in terms of advertising measurement and insights. Read the full article here. Read more from Tina here.
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The Wall Street Journal – KKR Invests In Customer Feedback Software Provider Alchemer

May 19, 2022
The Wall Street Journal: Senior Analyst Colleen Fazio explains why more companies are relying on platforms that help companies collect and analyze customer sentiment data. Read the full article here. Read more from Colleen here.
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ET Brand Equity – To Protect Advertising, Misinformation Mitigation Is Top Priority For Market

May 19, 2022
ET Brand Equity: Findings from Principal Analyst Kelsey Chickering’s recent report on funding truth in the misinformation age has been featured in this top Indian newsletter. Read the full article here. Read more from Kelsey here.
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Marketplace – More Than 40% Of Baby Formula Out Of Stock, Data Company Says

May 13, 2022
Marketplace: Senior Analyst Alla Valente shares perspective about the supply chain barriers impacting the shortage of baby formula in the US. Read the full article here. Read more from Alla here.
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Bloomberg – CEOs Feel The GOP Squeeze For Weighing In On Social Issues

May 13, 2022
Bloomberg: VP, Principal Analyst Dipanjan Chatterjee describes how CEOs and corporate directors must decide how to balance the risks of alienating customers, employees, investors, and lawmakers, pending the Supreme Court decision regarding Roe v. Wade. Read the full article here. Read more from Dipanjan here.
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CNBC Europe – ‘Consumers Will Follow Where The Content Is,’ Says Forrester After Disney Earnings

May 12, 2022
CNBC Europe: Following Disney’s recent earnings, VP, Research Director Mike Proulx appears on the network’s Street Signs segment to discuss why Disney+ has had a strong quarter. Watch the full interview here. Read more from Mike here.
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CMO Australia – The Do’s And Don’ts Of Ethical Marketing

May 11, 2022
CMO Australia: This article summarizes insights from Principal Analyst Xiaofeng Wang’s session on ethical marketing at CX APAC and the pillars required for marketing leaders to succeed. Read the full article here. Read more from Xiaofeng here.
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Mint – Automated Food Kiosks Are The Flavour Of The Season In Offices

May 10, 2022
Mint: VP, Research Director Ashutosh Sharma shares insights about how some companies are improving employee experience to encourage employees to return to the office. Read the full article here. Read more from Ashutosh here.
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Forbes – Advice For CMOs On Becoming Co-Producers Of Corporate Strategy

May 9, 2022
Forbes: Per B2B Summit, Principal Analyst Susan Macke describes how CMOs can be more impactful participants in their companies’ strategic planning processes. Read the full article here. Read more from Susan here.
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The Wall Street Journal – New Tech Chief Guides Medical College Association’s Move to the Cloud

May 4, 2022
The Wall Street Journal: VP, Principal Analyst Liz Herbert shares how a primary benefit of cloud for many companies is being able to prepare for peaks in system usage. Read the full article here. Read more from Liz here.
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CMO Australia – How CX Leaders Can Broaden Their Scope Of Impact

May 2, 2022
CMO Australia: Ahead of CX APAC, CX Exec Partner & Senior Analyst Su Doyle offers guidance around how CX leaders can broaden their scope of impact. Read the full article here. Read more from Su here.
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Forbes – Why The Evolution Of ABM Is Creating Both Confusion And Opportunity For B2B Marketers

May 1, 2022
Forbes: In a B2B Summit preview interview with Principal Analyst Malachi Threadgill, the outlet discusses the factors driving the evolution of ABM platforms and how marketers and sellers are adapting to these new buying behaviors. Read the full article here. Read more from Malachi here.
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Bloomberg – Apple’s Second-Quarter Profit Beats Estimates

April 28, 2022
Bloomberg: VP, Principal Analyst Julie Ask breaks down Apple’s latest earnings and how supply chain issues are affecting its product ecosystem. Watch the full interview here. Read more from Julie here.
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Reuters – Spending Drive Knocks Spotify Shares After Q1 Beat

April 27, 2022
Reuters: Principal Analyst Kelsey Chickering shares insights about Spotify’s latest earnings in an interview. Read the full article here. Read more from Kelsey here.
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Financial Times – Facebook Parent Meta’s Shares Rally Despite Slowing Revenue Growth

April 27, 2022
Financial Times: As Meta unveils its latest earnings, VP, Research Director Mike Proulx provides insights about how the company keeping up with the rapid growth of TikTok is proving tricky. Read the full article here. Read more from Mike here.
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Marketplace – What Social Media Advertising Tells Us About Inflation

April 26, 2022
Marketplace: Principal Analyst Tina Moffett shares reasons why social media is experiencing the biggest growth in advertising. Read the full article here. Read more from Tina here.