Media Coverage

VP, Research Director Mike Proulx offers perspective about Netflix’s latest earnings, different disruptions Netflix is currently experiencing and the streaming giant’s plan to launch an ad-supported tier with Microsoft in 2023. The New York Times: Netflix Says It Lost Nearly 1 Million Subscribers, and Breathes a Sigh of Relief BBC World News: Netflix loses almost a [...]

The Guardian: VP, Research Director Mike Proulx discusses Meta’s current transition as a company as it struggles to retain users — particularly of younger demographics — given their migration to competitors like TikTok. Read the full article here. Read more from Mike here.

TechRepublic: An article from VP, Senior Research Director Matt Guarini highlights how tech leaders should implement a future fit strategy to respond to and keep ahead of change. Read the full article here. Read more from Matt here.

The New York Times: In an article about Amazon’s Prime Day, VP, Principal Analyst Sucharita Kodali shares insights around which companies are establishing themselves in the world of online buying. Read the full article here. Read more from Sucharita here.

XLIVE: In this Q&A, SVP, Global Events Lisa Riley offers perspective about how Forrester is approaching hybrid events in 2022. Read the full article here.

Marketplace: Senior Analyst Alla Valente discusses how a dip in video game and console demand may ease supply chain challenges in the video game industry — even with inflation causing consumers to rethink discretionary spending. Read the full article here. Read more from Alla here.

The Wall Street Journal: VP, Principal Analyst Jeff Pollard shares how cutbacks at cybersecurity providers can turn into potential risks for corporate security and privacy chiefs. Read the full article here. Read more from Jeff here.

Financial Times: VP, Principal Analyst Martha Bennett, in addition to discussing technology underlying cryptocurrency, points out differences existing between the early days of the world wide web and Web3 now. Read the full article here. Read more from Martha here.

Marketplace: VP, Principal Analyst Sucharita Kodali discusses how current economic factors like inflation, supply chain issues, and rising interest rates are prompting retailer worries around customer engagement. Read the full article here. Read more from Sucharita here.

TechRepublic: VP, Group Director Keith Johnston outlines how organizations seeking to drive transformation must become reacquainted with their company’s most vital change agent — the future fit tech executive. Read the full article here. Read more from Keith here.

The Business Times: Senior Analyst Meng Liu discusses challenges that banks, tech giants, and fintech players face in their quest to expand their respective embedded finance offerings. Read the full article here. Read more from Meng here.

The New York Times: VP, Research Director Mike Proulx offers perspective about the growing prevalence of product placements compared to traditional ads. This article also cites Forrester data which finds that 74 percent of US online adults often skip ads. Read the full article here. Read more from Mike here.

Forbes: Analyst Will McKeon-White discusses smart chat app Yaar and how its overall user-friendliness will weigh heavily on its impact. Read the full article here. Read more from Will here.

Digiday: VP, Principal Analyst Joanna O’Connell is a guest on Digiday’s podcast at Cannes Lions, discussing the latest trends surrounding the ad tech industry. Listen to the podcast here. Read more from Joanna here.

China Daily: Principal Analyst Charlie Dai discusses Huawei’s AI and computing strategy which demonstrates the importance of leveraging holistic hardware and the software spectrum to fully unleash the power of AI in the cloud. Read the full article here. Read more from Charlie here.

The Economic Times: VP, Research Director Ashutosh Sharma comments on the state of tech R&D spending in India, especially Industry 4.0 which could develop IoT use cases. Read the full article here. Read more from Ashutosh here.

Reuters: VP, Research Oliwia Berdak shares commentary around investment platforms that flourished during the pandemic and the apparent “hangover” they now face given the changing investment market. Read the full article here. Read more from Oliwia here.

The Wall Street Journal: This top business outlet highlights Forrester’s latest US CX Index results with commentary from Principal Analyst Pete Jacques about how brands’ CX quality has fallen for the first time in years. Read the full article here. Read more from Pete here.

Fortune: VP, Principal Analyst David Truog shares guidance around what designers should know when navigating and designing for the metaverse. Read the full article here. Read more from David here.