Press Release

Intuitive and easy-to-use “Smiley BoxTM” devices ensure the flow of vital operational data for restoring passenger confidence during the pandemic CAMBRIDGE, Mass., June 16, 2021 – Forrester (Nasdaq: FORR) announced today that airport management company SEA Group is relying on Forrester FeedbackNow’s touchless solution for real-time customer experience (CX) measurement at two of Milan’s busiest [...]

Canadian brands revamped customer experiences to match changing needs and expectations due to COVID-19 CAMBRIDGE, Mass., June 3, 2021 — Forrester’s (Nasdaq: FORR) Canada 2021 Customer Experience Index (CX Index™) reveals that customer experience quality among Canadian brands remained stable, despite the COVID-19 pandemic. The pandemic changed customer needs and expectations in unprecedented ways. This [...]

21% of brands achieved a significantly higher score; engaging empathetically with customers is critical to success CAMBRIDGE, Mass., June 2, 2021 — According to Forrester’s (Nasdaq: FORR) US 2021 Customer Experience Index (CX Index™) rankings, 21% of brands saw a significant score increase compared to 2020. The pandemic forced brands across industries to change their approach [...]

CX improvements drive growth through increasing customer loyalty  CAMBRIDGE, Mass., May 27, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America live virtual experience to be held June 7–9, 2021. A must-attend conference that brings together customer experience (CX), B2B, and B2C marketers and analytics practitioners, this year’s agenda will focus on helping businesses shape their customer journeys to drive future business [...]

New research shows that an anywhere-work strategy can enhance employee experience and drive employee retention rates  CAMBRIDGE, Mass., May 26, 2021 — While many business leaders are drawn to vaccine passports as a solution to bring their workforces back to the office full-time, Forrester (Nasdaq: FORR) predicts that 70% of US and European companies will pivot to a hybrid work model post-pandemic. In [...]

CAMBRIDGE, Mass., May 18, 2021 — Forrester (Nasdaq: FORR) announced today that NASPO ValuePoint, through its Multistate Sourcing Team led by the state of Minnesota, has selected Forrester to deliver information technology research and advisory services to state and local government agencies. The agreement will provide immediate access for states, local governments, and public educational organizations to seek objective, expert [...]

Trusted organizations build unbreakable bonds with customers, attract the best talent, and have greater growth potential CAMBRIDGE, Mass., May 12, 2021 — According to Forrester’s (Nasdaq: FORR) Trust Imperative research, a slew of corporate and governmental scandals and an influx of misinformation have destabilized the public’s trust in many traditional institutions. As consumers lose trust in [...]

Cambridge, Mass., May 5, 2021 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2021 first-quarter financial results. First-Quarter Financial Performance Total revenues were $113.8 million for the first quarter of 2021, compared with $106.3 million for the first quarter of 2020. On a GAAP basis, net income was $4.0 million, or $0.21 [...]

Mit 15 neuen Forschungsdienstleistungen hilft Forrester Unternehmen dabei, das Tempo der Geschäfts- und digitalen Transformation nach der Pandemie aufrechtzuerhalten und zu beschleunigen CAMBRIDGE, Mass., May 3, 2021 — Forrester (Nasdaq: FORR) gab heute Forrester Decisions bekannt, ein neues, kundenorientiertes Forschungsproduktportfolio, das für Führungskräfte und ihre Teams entwickelt wurde, um den Weg zwischen mutiger Vision und überlegener Geschäftsentwicklung [...]

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix CAMBRIDGE, Mass., May 4, 2021 — Forrester (Nasdaq: FORR) released the latest version of its B2B Revenue Waterfall, formerly known as the SiriusDecisions Demand Unit Waterfall®, to plan and measure progress against both net new and existing [...]

Number of buyer interactions in the purchase journey has jumped to more than two dozen   CAMBRIDGE, Mass., May 4, 2021 — According to new research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, the pandemic has dramatically changed B2B buying behaviors. The number of interactions required to make buying decisions significantly increased in the past two years: from 17 in 2019 to 27 in 2021, [...]

With 15 new research services, Forrester will help firms sustain and accelerate the pace of business and digital transformation post-pandemic CAMBRIDGE, Mass., May 3, 2021 — Forrester (Nasdaq: FORR) today announced Forrester Decisions, a new customer-obsessed research product portfolio ​designed for leaders and their teams to shorten the distance between bold vision and superior business impact. [...]

The event will bring CX and marketing leaders together to help businesses transform their customers’ experience and navigate a politically charged post-pandemic world CAMBRIDGE, Mass., April 28, 2021 — Forrester (Nasdaq: FORR) today announced Leslie Odom, Jr., a multifaceted, award-winning vocalist, songwriter, author, and actor, will join the mainstage for a moderated Q&A at its CX [...]

Honorees will be recognized at Forrester’s B2B Summit and will share best practices for implementing Forrester’s research frameworks to improve performance CAMBRIDGE, Mass., April 27, 2021 — Forrester (Nasdaq: FORR) today announced that Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions are this year’s Return on Integration (ROI) Honors winners. These organizations are being [...]

CAMBRIDGE, Mass., April 20, 2021 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Wednesday, May 5, 2021. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are [...]

Live virtual experience will explore how CX and data-driven analytics must converge to shape the customer journey and drive business growth SINGAPORE, April 20, 2021 — Forrester (Nasdaq: FORR) today announced the conference agenda for its CX APAC 2021 live virtual experience, being held May 11–12, 2021. According to Forrester, in Asia Pacific, understanding customers’ needs [...]

Event will showcase latest research and unveil new tools to help B2B marketing, sales, and product leaders accelerate business growth  CAMBRIDGE, Mass., April 12, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America live virtual experience to be held May 3–6, 2021. For more than a decade, B2B Summit — formerly the SiriusDecisions Summit — has been a trusted resource for [...]

LONDON, UK, March 31, 2021 — Forrester (Nasdaq: FORR) has been named as a supplier to offer research and advisory services on the Crown Commercial Service’s (CCS) G-Cloud digital marketplace. The G-Cloud Framework supports UK Government organisations in achieving maximum commercial value for procurement of goods and services. In 2019-20, CCS helped the public sector achieve commercial benefits worth over £1 billion — supporting world-class public services that offer best value for taxpayers.  UK public sector organisations can now quickly and easily engage Forrester via the procurement channel to [...]

A must-attend event for B2B marketing, sales, and product leaders, the event will showcase Forrester’s latest research and frameworks to grow revenue CAMBRIDGE, Mass., March 30, 2021 — Forrester (Nasdaq: FORR) today announced Trevor Noah, the most successful comedian in Africa and the host of the award-winning “The Daily Show,” will join the mainstage for a [...]