Press Release

The three services will help B2B sales leaders transform their selling strategy to meet modern buyers’ expectations CAMBRIDGE, Mass., September 28, 2021 — Forrester (Nasdaq: FORR) today announced three new Forrester Decisions services for B2B sales leaders to help them build digital, insights-driven sales organizations that drive predictable and profitable revenue growth. The COVID-19 pandemic accelerated the shift toward digital interactions. As [...]

Service helps leaders align brand and customer experiences to inspire loyalty, grow lifetime customer value, and increase market share CAMBRIDGE, Mass., September 27, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for B2C Marketing Executives to help leaders center their marketing strategy — and their entire organization — around changing consumer needs. This new service offers bold vision research, curated tools [...]

Service enables leaders to drive loyalty across customers’ most meaningful touchpoints CAMBRIDGE, Mass., September 23, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX discipline, maximize the ROI of CX improvements, and align CX investments to the experiences that improve loyalty and drive revenue. [...]

Service helps leaders keep pace with ever-changing digital expectations and build greater agility, resiliency, and creativity across the technology ecosystem CAMBRIDGE, Mass., September 21, 2021 — To accelerate technology modernization, Forrester (Nasdaq: FORR) introduces Forrester Decisions for Technology Architecture & Delivery. With 48% of global firms investing in digital transformation, this service offers bold vision research, curated tools and frameworks, [...]

FWD maintains its lead among insurers, while Citibank raises its performance to become a CX leader in multichannel banking SINGAPORE, September 20, 2021 — According to Forrester’s (Nasdaq: FORR) 2021 Singapore Customer Experience Index (CX Index™), the quality of customer experience improved significantly in the automotive/home insurance industry compared to the banking industry for the first time since the [...]

Service helps leaders anticipate and manage cybersecurity risks and deploy the right security technology to protect business reputation CAMBRIDGE, Mass., September 16, 2021 — To help firms better prepare, anticipate emerging threats, and protect their reputation, Forrester (Nasdaq: FORR) introduces Forrester Decisions for Security & Risk. According to Forrester, 54% of firms worldwide describe their business continuity plans as being [...]

Virtuele live-ervaring brengt CX- en marketingleiders samen om de veranderende behoeften en prioriteiten van consumenten beter te begrijpen en de klantervaring te verbeteren LONDEN, 16 september 2021 — Forrester (Nasdaq: FORR) kondigde vandaag de volledige congresagenda aan voor zijn CX EMEA 2021 virtuele live -ervaring die van 30 september-1 oktober 2021 wordt gehouden. Naarmate de verwachtingen van klanten zich ontwikkelen, moeten organisaties [...]

La experiencia virtual en vivo reunirá a los líderes de CX y de marketing para comprender mejor las necesidades y prioridades cambiantes de los consumidores para mejorar la experiencia del cliente LONDRES, 16 de septiembre de 2021 — Forrester (Nasdaq: FORR) ha anunciado hoy el programa completo de su experiencia virtual CX EMEA que se celebrará del 30 de [...]

Live virtual experience will bring together CX and marketing leaders to better understand consumers’ changing needs and priorities to improve customer experience LONDON, Sept. 16, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA live virtual experience being held September 30–October 1, 2021. As customers’ expectations evolve, organisations need to become smarter, more agile, [...]

–  Forrester anuncia la agenda de la conferencia B2B Summit EMEA para ayudar a las empresas a impulsar un crecimiento de dos dígitos La cantante y compositora británica Leona Lewis actuará en el evento virtual en vivo de este año LONDRES, 15 de septiembre de 2021 — Forrester (Nasdaq: FORR) anunció hoy la agenda completa de la rueda [...]

Britse singer/songwriter Leona Lewis treedt dit jaar op het virtuele evenement op LONDEN, 15 september 2021 — Forrester (Nasdaq: FORR) kondigde vandaag de volledige congresagenda aan voor zijn B2B Summit EMEA 2021 virtuele live -ervaring die op 28-29 september wordt gehouden. Al meer dan tien jaar is B2B Summit een vertrouwde bron voor marketing-, verkoop- en productleiders om onbevooroordeelde perspectieven, inspiratie en [...]

Britische Singer/Songwriterin Leona Lewis als Stargast beim diesjährigen virtuellen Live-Event LONDON, 15. September 2021 — Forrester (Nasdaq: FORR) hat heute das vollständige Konferenzprogramm für den B2B Summit EMEA 2021, der am 28. und 29. September stattfinden wird, vorgestellt. Seit mehr als einem Jahrzehnt ist der B2B Summit eine vertrauenswürdige Anlaufstelle für Marketing-, Vertriebs- und Produktverantwortliche. Hier erhalten sie unabhängige Perspektiven, Inspirationen [...]

British singer/songwriter Leona Lewis to perform at this year’s live virtual event LONDON, UK, 15 September, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA 2021 live virtual experience being held 28-29 September. For more than a decade, B2B Summit has been a trusted resource for marketing, sales, and product leaders to gain unbiased [...]

CAMBRIDGE, Mass., September 14, 2021 – Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony, Chief Financial Officer Chris Finn, and Chief Accounting Officer and Treasurer Scott Chouinard will speak at the Sidoti Fall Virtual Small Cap Conference on Thursday, September 23, 2021, at 2:30 p.m. EST. A link to the [...]

The five services for B2B marketing leaders will help them drive measurable growth, client retention, and advocacy.  CAMBRIDGE, Mass., September 13, 2021 — Forrester (Nasdaq: FORR) introduces a number of Forrester Decisions services to help B2B marketing leaders and their teams accelerate progress on key marketing priorities. These services offer bold vision research, curated tools and frameworks, and hands-on guidance to enable firms to drive alignment across their revenue engine, while emphasizing customer growth, retention, and advocacy. According to Forrester, organizations that successfully align their revenue engine report 19% faster growth and [...]

Brands that provided emotionally positive and easy-to-use experiences scored higher on the CX Index than brands that merely bolstered their digital presence NEW DELHI, September 13, 2021 — According to Forrester’s (Nasdaq: FORR) 2021 India Customer Experience Index (CX Index™), only four out of 29 brands managed to significantly improve their CX scores. HDFC Bank experienced the highest increase [...]

Service helps leaders become future fit and use technology to drive business value, growth, and differentiation CAMBRIDGE, Mass., September 9, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for Technology Executives to help technology executives adapt quickly to changing business needs. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable firms to establish future fit [...]

Event will bring together top B2B marketing and sales leaders in the region to foster peer learning and leverage latest insights that accelerate business growth amid dramatically altered B2B buying and selling landscape SINGAPORE, August 26, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit APAC live virtual experience to be held September 14–15, 2021. [...]

CAMBRIDGE, Mass., August 4, 2021 — Forrester (Nasdaq: FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice president. With extensive experience across all finance functions, including corporate strategy, finance operations, and investor relations, he [...]