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CAMBRIDGE, Mass., October 30, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2025, with contract value at $288.1 million, down 7% compared with the prior year.“Despite ongoing market uncertainty, we delivered operating margin and EPS growth this quarter,” said CEO and Chairman George F. Colony. [...]

SINGAPORE, October 29, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 Asia Pacific predictions, released today, quantum security will emerge as a top priority for enterprises across the region. More than 90% of Asia Pacific (APAC) firms are expected to invest in post-quantum technologies as cyber threats intensify “harvest now, decrypt later” tactics. Government-led initiatives such as Singapore’s National Quantum-Safe Network Plus and India’s National Quantum Mission will further fuel investments in quantum security, with a strong focus on migration planning and cryptographic inventory solutions.  In 2026, economic, [...]

CAMBRIDGE, Mass., October 28, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service. The pressure to cut costs will cause [...]

CAMBRIDGE, Mass., October 28, 2025 — According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to integrate genAI into their go-to-market applications to keep up. Yet 19% of buyers [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

Financial Times: This article on AI adoption in the workplace cites Vice President and Principal Analyst J.P. Gownder’s research “Ground Your Workforce AI Strategy In Human Experience,” which states that human users’ experience with the technology will decide its success or failure — and that the culture around AI must be human-centric to succeed. Read the full article here. Read more from J.P. here.

CNBC: Vice President and Principal Analyst Charlie Dai discussing AI-driven retail in China, notes that retailers have used AI for demand forecasting and supply chain management for a decade, with virtual try-ons and AI hosts expected to boost engagement and reduce costs. Read the full article here. Read more from Charlie here.

The Associated Press: Principal Analyst Paddy Harrington addresses OpenAI’s Atlas browser launch, noting how the company faces challenges “competing with a giant who has ridiculous market share” against Chrome’s 3 billion users. Read the full article here. Read more from Paddy here.

Reuters: Senior Analyst Alvin Nguyen discusses Meta’s joint venture with Blue Owl Capital for a Louisiana data center. Nguyen suggests the deal helps Meta mitigate financial risks, like a potential burst of the AI bubble, at the expense of its ownership stake. Read the full article here. Read more from Alvin here.