Acclaimed Tech Journalist Kara Swisher To Headline Forrester’s B2B Summit North America
For B2B marketing, sales and product executives, the event will share actionable insights to accelerate business growth
CAMBRIDGE, Mass., March 12, 2021 — Forrester (Nasdaq: FORR) today announced Kara Swisher, noted tech journalist, columnist, and author, will be a keynote speaker at Forrester’s B2B Summit North America, being held as a live virtual experience from May 3–6. For more than a decade, B2B Summit has served as the premier destination and community for marketing, sales and product leaders to exchange ideas, access the latest research on key industry trends, and learn about new frameworks and models to operate more efficiently. The event will have more than 100 track sessions featuring top analysts, thought leaders, and innovative technology providers who will offer their perspectives, inspiration, and real-world solutions to help sales, product, and marketing leaders align their growth strategies.
Ms. Swisher has a long-standing reputation for driving substantive discussions about how to hold the powerful accountable and shed light on voices who are powerful in fresh and new ways. At the event, Swisher will discuss the current tech landscape, the power and influence of technology on society, the bold decisions tech leaders need to make to advance the industry, and the key attributes of high-performing organizations.
Swisher is the host of “Sway,” the twice-weekly interview podcast about power by New York Times Opinion. She has been a contributing Opinion writer since 2018. Over her career, Swisher has hosted hundreds of news-making interviews, going head to head with prominent figures including Elon Musk, Mark Zuckerberg, Rupert Murdoch, Stacey Abrams, and President Barack Obama. Her early and no-holds-barred coverage of the technology industry earned her a reputation as “Silicon Valley’s most feared and well-liked journalist.” In addition to her contributions to The New York Times, Swisher is an editor-at-large at New York Media, host of the “Pivot” podcast, and executive producer of the Code Conference.
“Our speaker lineup at B2B Summit North America is meant to spark bold, meaningful dialogue that drives innovation and change,” said Lisa Riley, senior vice president of global events at Forrester. “As Silicon Valley’s most sought-after journalist, Kara Swisher has always been a crusader for truth and accountability. Her perspective will be valuable to B2B leaders looking to build strategies for long-term growth.”
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Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our most innovative clients. To learn more, visit Forrester.com.