AdAge – ‘Green Hushing’ Explained—Why Brands Are Cutting Back On Sustainability Marketing

China and the US will remain leaders in technology sovereignty, leaving most European and midsize countries dependent on external alliances to close capability gaps  According to Forrester’s (Nasdaq: FORR) Global Sovereignty Forecast, 2025 To 2030, global technology sovereignty — a country’s ability to develop, operate, and secure critical technologies independently of foreign governments’ influence — will evolve slowly over the next five years. The average tech sovereignty score across all 14 countries assessed (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, [...]

While leaders are betting on growth, in the age of AI, spending more is no longer enough  According to Forrester’s (Nasdaq: FORR) 2027 Budget Planning Guides, business and technology leaders are approaching 2027 with renewed confidence as they increasingly accept volatility as a permanent feature of the business environment. After a year of more cautious spending, more than 80% of leaders expect their [...]