VP, Research Director Mike Proulx weighs in on advertising impacts of Facebook’s recent outage.

BBC: What happened to Facebook, WhatsApp, and Instagram?

The Guardian: Facebook outage highlights global over-reliance on its services

CNBC: Facebook probably lost millions of dollars this week — and the pain might not be over yet, experts say

The Times: What caused the Facebook outage and how much did it cost Mark Zuckerberg’s company?

Marketing Dive: Facebook feels one-two punch of whistleblower, tech outages. Don’t expect a big brand response

MediaPost: How Facebook’s ‘Technical Mistake’ Affected Some Advertisers

The Drum: Facebook’s six-hour outage costs an estimated $79m in ad revenue loss

Read more from Mike here.