Adweek – Marketers Could Reshuffle Priorities as Emerging Tech Hype Shifts

The Wall Street Journal: In an interview, Senior Analyst Akshara Naik Lopez addresses advantages and disadvantages surrounding industry cloud adoption. This article also cites Forrester’s 2024 Enterprise Software prediction that industry cloud will grow a modest 10% — 4 points below vendor guidance. Read the full article here. Read more from Akshara here.

The Washington Post: Senior Analyst Rowan Curran offers his initial take on Sam Altman’s departure from OpenAI per this news breaking on Friday. Read the full article here. Read more from Rowan here.