CNBC – I’m Not Anticipating A Great Q4 Holiday Shopping Season, Says Forrester Research’s Sucharita Kodali

CNBC: VP, Principal Analyst Sucharita Kodali joins “Squawk Box” for an interview to preview the holiday shopping season, as well as the impact of waning consumer confidence on retailers.

Watch the full interview here. Read more from Sucharita here.

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Press Release

Forrester Unveils Key Enhancements To The Forrester Wave™, An Iconic Guide For Tech Buyers

6 days ago
The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers  CAMBRIDGE, Mass., December 5, 2024 — Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify [...]
Press Release

Forrester: To Master B2B Buying Mayhem, Providers Must Prioritize Buyers’ Needs

December 4, 2024
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process  CAMBRIDGE, Mass., December 4, 2024 — According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B [...]