Forbes – Carvana Disrupts Around Convenience In Effort To Build Brand Trust
Forbes: An article about how Carvana is leveraging technology to create seamless customer experiences cites insights from Principal Analyst Audrey Chee-Read and VP, Principal Analyst Dipanjan Chatterjee. Both describe how brands that innovate in categories with high friction have an opportunity to increase customer trust and remove friction inherent in journeys like car buying.
Read the full article here. Read more from Audrey here and Dipanjan here.