Press Release
5 days ago
The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers CAMBRIDGE, Mass., December 5, 2024 — Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify [...]
Press Release
6 days ago
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process CAMBRIDGE, Mass., December 4, 2024 — According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B [...]
