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Forbes – The Future Of Loyalty Is Emotional. Not Transactional.

Forbes: VP, Principal Analyst Dipanjan Chatterjee describes how winning brands are those who build emotional connections with customers and make them feel like more than a transaction.

Read the full article here. Read more from Dipanjan here.

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Scaling AI agents shouldn’t mean scaling exposure. Download Forrester’s AEGIS playbook to set guardrails on intent, authority, and access so that adoption stays accountable, auditable, and defensible.

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