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Forbes – The Future Of Loyalty Is Emotional. Not Transactional.

Forbes: VP, Principal Analyst Dipanjan Chatterjee describes how winning brands are those who build emotional connections with customers and make them feel like more than a transaction.

Read the full article here. Read more from Dipanjan here.

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Who Controls AI In 2027?

As AI transforms B2B go-to-market strategy, technology, security, and customer experience leaders must balance control with adaptation. Forrester’s Predictions 2027 guides, blogs, and webinars reveal what that requires.

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