Forrester today announced that DIGITAL TRANSFORMATION 2016, its new Forum designed for technology management and digital business leaders, will take place May 10 and 11 in Orlando, Florida. The new Forum, which brings together critical insights from visionary speakers, global solution providers, and hundreds of influencers and decision-makers, addresses unique challenges in the ever-growing digital landscape. The agenda will guide organizations on how to accelerate business technology (BT) and digital strategy alignment within their organizations, paving the road to digital success.

“It’s no secret that digital growth has fundamentally transformed the ways businesses work, and as a result, the pace of change is rapidly accelerating,” Cliff Condon, chief research and product officer at Forrester, said. “Today’s customer-obsessed organizations need to establish an effective partnership between technology leaders and digital business leaders to succeed in the age of the customer, and with the launch of DIGITAL TRANSFORMATION 2016, Forrester will help these businesses quickly transform their organizations — before their competition does.”

At DIGITAL TRANSFORMATION 2016, Forrester analysts will be joined by thought leaders from several large brands, including CVS Health and Indiegogo, to share how they have seized the opportunities created by digital technologies to meet the demands of digitally empowered customers and remain competitive. To achieve this, the Forum will feature in-depth sessions that address the significant issues modern businesses must heed in the pursuit of digital transformation, including building great omnichannel experiences, driving digital operational excellence, defining the predictive enterprise, injecting discipline into innovative processes, and more.

WHO: Technology, business, and marketing and strategy leaders looking to accelerate business technology and digital strategy alignment within their organizations.

JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway
Orlando, FL 32837

WHEN: Tuesday, May 10, to Wednesday, May 11, 2016

To register for DIGITAL TRANSFORMATION 2016 or to receive additional information on sponsorship opportunities, please visit