Forrester: Why Businesses Must Infuse Sustainability Into Their Growth Strategies
From evolving consumer and employee sentiment, to changing investor priorities and new competitive pressures, firms are adapting to a set of market shifts and physical risks that require a strong commitment to environmental sustainability. Today’s organisation must balance growth priorities with those of people and the planet, aligning with long-term customer and stakeholder values. At the same time, sustainability-focused companies achieve stronger financial results compared to their peers, have better employee retention and offer a more attractive investment opportunity.
According to Forrester’s Consumer Energy Index Online Survey (May 2020), 38% of UK, 42% of Italian, 51% of Spanish, and 57% of French online consumers spend more time now thinking about climate change than they did before the pandemic. This heightened environmental consciousness influences consumers to seek environmentally sustainable brands and products. Companies that ignore consumers’ concerns around sustainable business practices today will scramble to catch up with firms that are already embracing the transformation.
Forrester’s sustainability hub provides access to the latest forward-thinking insights, research reports and data on sustainability. Resources include:
- Analyst blogs providing expert viewpoints about the significance of sustainability on businesses:
- Upcoming sustainability webinars – available live or on-demand – offering expert insight on the latest issues, trends and research:
- Webinar: ‘Incorporating Sustainability Into Your Technology Strategy’, Wednesday, 19th May, 2PM -2.45PM BST. Forrester experts Abhijit Sunil and Jan Sythoff explain how sustainability is intertwined with any organisation’s future fit strategy. Free to attend, registration
- Research reports delivering latest sustainability insights on consumer trends, business and technology across industries:
To request any reports in full or to be connected with Forrester’s sustainability analysts for interviews or fast-response written comment, please contact firstname.lastname@example.org.