Fortune – Why The ‘Navel-gazing’ Marketing Industry Has Fallen For The Trap Of Targeting 29-Year-Olds — And Older ‘Perennials’ Are The Key To Booming Sales

The event will equip B2B marketing and sales leaders with actionable insights to embrace genAI and transform their revenue processes to maximise buyer value Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA event being held in London and digitally on October 7–9, 2024. This year, B2B marketing and sales leaders are [...]

Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester  CAMBRIDGE, Mass., July 22, 2024 — Forrester (Nasdaq: FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory [...]