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Marketplace – Apple Expected To Put iPads Back In The Spotlight
Marketplace – Apple Expected To Put iPads Back In The Spotlight
Marketplace: Vice President and Principal Analyst Julie Ask speaks about Apple’s “Spring Loaded” event and how the company is focusing more on iPads during the pandemic.
Read the full article here. Read more from Julie here.
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Win Over Complex Buying Groups With Adaptive Programs
B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.
Despite US tariffs, tech spend across Asia Pacific, Europe, and North America will continue to grow this year CAMBRIDGE, Mass., February 2, 2026 — Forrester (Nasdaq: FORR) projects that global technology spend will grow by 7.8% in 2026 to reach $5.6 trillion — up from $5.2 trillion in 2025. According to Forrester’s Global Tech Market [...]
CAMBRIDGE, Mass., January 28, 2026 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and [...]