Following Tesla’s Q2 earnings, VP, Principal Analyst Dipanjan Chatterjee explains that Tesla CEO’s reputation is inseparable from the brand. According to Chatterjee, “the perception of Elon Musk, its chief executive, has rubbed the sheen right out of what was once was a darling and soaring automotive brand.” Chatterjee’s comments have also been included in:

  • AP News: Tesla’s profit plunges again as the fallout from Musk’s politics continues to repel buyers
  • The Guardian: Tesla reports declines in revenue and profit amid shaky financial year
  • International Business Times UK: Tesla Faces Profit Slump and Shrinking European Market Share as Musk Warns of Rough Quarters Ahead
  • The Economic Times: Tesla profit plunges in latest quarter as Musk’s turn to politics continues to repel buyers
  • ABC News: Tesla’s profit plunges again as the fallout from Musk’s politics continues to repel buyers
  • Business AM: Musk’s public image leads to a further decline in Tesla’s sales
  • The Journal: Tesla profits continue to drop after Elon Musk’s foray into politics
  • News Shopper: Tesla profit plunges in latest quarter as Musk’s turn to politics repels buyers
  • The Leader: Tesla profit plunges in latest quarter as Musk’s turn to politics repels buyers
  • Mint: Tesla Q1 results 2025: Revenue drops 12%, profit falls 16% on Elon Musk’s foray into politics
  • CBS: Tesla profit slumped in second quarter, a sign Musk is hurting the brand
  • The Journal:  Tesla profits continue to drop after Elon Musk’s foray into politics

Read more from Dipanjan here.