The Guardian – AI Takes Backseat As Apple Unveils Software Revamp And New Apps

The Guardian: Following the opening keynote at Apple’s WWDC event, VP, Principal Analyst Dipanjan Chatterjee points out that the silence on Siri was ‘deafening’ and that whilst the company continue to tweak its Apple Intelligence features, an intuitive, interactive AI experience is still missing.

Read the full article here. Read more from Dipanjan here.

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Forrester Launches Forrester AI Agent For Microsoft 365 Copilot To Deliver Research-Driven Insights Into Leaders’ Workflows

3 days ago
The agent empowers leaders with secure access to actionable research within their everyday tools  Forrester (Nasdaq: FORR) today launched the Forrester AI (formerly Izola) agent for Microsoft 365 Copilot, enabling clients to securely access trusted Forrester research and guidance directly within their daily workflows at no additional cost for existing license holders. This announcement follows Forrester’s recent Microsoft Teams integration, continuing to redefine how clients engage with research and advisory firms.  [...]
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Forrester: The GTM Singularity Is Collapsing Traditional Go-To-Market Approaches

4 days ago
Unveiled at B2B Summit North America, Forrester’s GTM singularity research urges B2B leaders to shed old go-to-market principles as buying gets more complex PHOENIX and CAMBRIDGE, Mass., April 27, 2026 — Forrester’s (Nasdaq: FORR) latest research, The GTM Singularity Is Here, unveiled today at B2B Summit North America, is a clarion call to B2B leaders across marketing, sales, customer success, and product functions to finally discard decades-old go-to-market (GTM) practices and embrace a new ARC (augmented, resilient, and collaborative) GTM approach that engages today’s AI-enabled buyers and customers.  Despite years of volatility driven by changing buyer behavior and unprecedented information [...]