The Wall Street Journal – Restaurants’ Virtual Stores Test Consumers’ Appetite For Metaverse Marketing
The Wall Street Journal: VP, Research Director Mike Proulx offers perspective about how the trend of businesses exploring the marketing potential of the metaverse is outpacing actual consumer interest in virtual worlds. The article also cites Forrester data — 43% of US adults say they would actively avoid a brand-sponsored experience in an immersive digital platform.