While retailers have been aggressively investing in mobile, new Forrester data suggests that the percentage of online sales made via mobile phone declined from 43% in 2016 to 36% in 2017. However, at the same time, eCommerce grew by 14%. Factors that are limiting mobile shopping growth include: Shoppers are buying less on mobile phones; the PC still dominates digital shopping; and broader adoption of mobile payment solutions is lacking.

Click here for more information, and please contact press@forrester.com if you’d like a copy of this report.