US Mobile Shopping Declined In 2017, But eCommerce Grew By 14%
While retailers have been aggressively investing in mobile, new Forrester data suggests that the percentage of online sales made via mobile phone declined from 43% in 2016 to 36% in 2017. However, at the same time, eCommerce grew by 14%. Factors that are limiting mobile shopping growth include: Shoppers are buying less on mobile phones; the PC still dominates digital shopping; and broader adoption of mobile payment solutions is lacking.
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