Forrester clients: Take advantage of your exclusive access to our full suite of Predictions 2026 resources.
Predictions 2026
Predictions 2026: The Race To Trust And Value
Technology & Security
The volatility that technology and security leaders grappled with in 2025 will only intensify in 2026. As budgets get tighter, the margin for error shrinks. Technology and security leaders must step past tech experimentation and deliver measurable, secure business outcomes. The race to trusted business value is on.
Outcomes Win For Tech & Security: 2026 Predictions
What’s driving AI investment shifts? What direction will quantum security and neoclouds take? Forrester’s 2026 Predictions guide explores the questions that tech and security leaders must answer.
Predictions 2026: Technology & Security
In 2026, technology and security leaders will be under pressure to deliver real, defensible value. Join us for a webinar to learn how trust, value, and evidence-based decisions will define your success.
Predictions 2026: Environmental Sustainability Enters An Era Of Authenticity
Predictions 2026: AI Moves From Hype To Hard Hat Work
Predictions 2026: Cybersecurity And Risk Leaders Grapple With New Tech And Geopolitical Threats
Predictions 2026: Tech Leadership Will Be Wild — Bring Your Surfboard, Your Calculator, And Maybe A Clone
B2B Marketing & Sales
B2B leaders will face a reckoning in 2026: AI adoption has outpaced governance, and buyers are demanding proof over promises. Marketing, sales, and product teams must act fast to validate value, mitigate risk, and compete in a landscape shaped by empowered buyers and the emergence of AI agents.
B2B Strategy Gets Pragmatic: 2026 Predictions
Discover what will redefine buyer trust, reshape GTM strategy, and challenge how B2B leaders prove value in 2026. Forrester’s B2B Predictions guide reveals what’s coming.
Predictions 2026: B2B Marketing, Sales, & Product
In 2026, B2B leaders and teams will face a reckoning. Join us for a webinar to learn how trust, transparency, and long-term value will differentiate winners from those who fall behind.
Predictions 2026: Trust Gets Tested For B2B Marketing, Sales, And Product Leaders
B2C, CX & Digital
In 2026, B2C marketing, CX, and digital leaders must deliver real value. Consumers will reject surface-level personalization and fragmented experiences, demanding transparency, relevance, and trust. Success will hinge on operational discipline, evidence-based strategy, and the ability to connect authentically — online and off.
Trust Takes Over In B2C, CX, & Digital: 2026 Predictions
Consumers are leaving the open web. In 2026, display ad budgets will drop 30%. Download Forrester’s guide to see what B2C leaders must do next.
Predictions 2026: B2C Marketing, CX, & Digital
In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Predictions 2026: Marketing Agencies Resign Their Agency
Predictions 2026: CMOs Hunker Down But Don’t Retreat
Predictions 2026: CX Teams Look To Escape The Orbit Of Dysfunction
Industry & Region
Global regions and industries face distinct challenges, from sustainability pressures and shifting regulations to evolving consumer behaviors and workforce dynamics. Leaders must adapt fast, using localized insights and sector-specific strategies to navigate disruption, build resilience, and seize emerging opportunities.
Predictions 2026 APAC: Technology & Security
Join us to discover Forrester’s top 2026 predictions for APAC tech and security. Learn how to build resilient strategies, balance innovation with sovereignty, and deliver measurable value in a region defined by complexity and momentum.
Predictions 2026 APAC: B2C Marketing, CX, & Digital
2026 will demand more than personalization and promises. Join us to explore Forrester’s predictions on how B2C marketing, CX, and digital leaders can lead with trust, transparency, and measurable impact.
Predictions 2026: Europe’s Push For Simplification And Sovereignty Won’t Dislodge US Tech Dominance
Predictions 2026: APAC Leaders Choose Pragmatism Over Hype In The Age Of AI
Upcoming In-Person Events
Join Forrester experts and peers at field events in your region to explore how our 2026 predictions are already taking shape. Below, you’ll find Q4 2025 events — with more coming worldwide in 2026.
North America
Contact namarketing@forrester.com for more information.
Boston: Tech Leaders, B2B Leaders, CX Leaders
December 2, 2025
EMEA
Contact marketingeu@forrester.com for more information.
More event details coming soon!
APAC
Contact marketingapac@forrester.com for more information.
Singapore: Tech Leaders
November 25, 2025
India: Tech Leaders, B2B Leaders
December 2-5, 2025
Outcomes Win For Tech & Security: 2026 Predictions
What’s driving AI investment shifts? What direction will quantum security and neoclouds take? Forrester’s 2026 Predictions guide explores the questions that tech and security leaders must answer.
B2B Strategy Gets Pragmatic: 2026 Predictions
Discover what will redefine buyer trust, reshape GTM strategy, and challenge how B2B leaders prove value in 2026. Forrester’s B2B Predictions guide reveals what’s coming.
Trust Takes Over In B2C, CX, & Digital: 2026 Predictions
Consumers are leaving the open web. In 2026, display ad budgets will drop 30%. Download Forrester’s guide to see what B2C leaders must do next.
Let’s Talk About What’s Next
Have questions about the predictions or how they apply to your business? Connect with us to explore tailored strategies that reflect your goals, challenges, and market realities.
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