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Latest Press Releases

Press Release

Forrester Announces Full Conference Agenda For Technology & Innovation Summit APAC 2025

6 days ago
At the event, tech, data, and security leaders will gain the skills to tackle today’s complex technology challenges and master driving innovation in a volatile world SYDNEY, July 9, 2025 – Forrester (Nasdaq: FORR) has announced the full conference agenda for its annual Technology & Innovation Summit APAC, being held in Sydney and digitally on [...]
Press Release

Forrester’s Total Experience Score Exposes Tesla’s Brand Dichotomy: Loved By Customers, Shunned By Prospective Buyers

July 1, 2025
CAMBRIDGE, Mass., July 1, 2025 — According to Forrester’s (Nasdaq: FORR)​ Global Total Experience Score Rankings, 2025, while Tesla enjoys a strong brand perception among its customers, it fails to connect with potential buyers, and represents the widest perception gap across more than 400 brands evaluated across 10 industries and 13 countries. The auto manufacturer achieved a [...]
Press Release

Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience

June 24, 2025
Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty  NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR)​ Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer [...]
Press Release

Forrester’s 2025 Global Customer Experience Index Rankings: 21% Of Brands Declined, 6% Improved, And 73% Remained Unchanged

June 24, 2025
CX hit an all-time low in North America, while Europe made some gains and Asia Pacific struggled NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year’s decline in customer experience (CX) quality — weaker employee experience, [...]

Latest Media Alerts

Media Alert

Forrester’s 2024 North American Digital Experience Review: Banks Must Differentiate Their Mobile Banking Apps Better To Create Value For Customers

October 7, 2024
According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]
Media Alert

Forrester’s 2024 European Digital Experience Review: Banks Should Prioritize Delivering More Secure And Inclusive Mobile Banking Experiences

September 5, 2024
According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]
Media Alert

Forrester: Aerial Drones, AI Chips, Sustainability Management, And Synthetic Data Among Additional Emerging Technologies To Watch In 2024 

September 4, 2024
Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]
Media Alert

Forrester: US Agencies Are Currently Leading Generative AI Adoption

June 17, 2024
According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

Latest Media Coverage

Media Coverage

Forbes – Revenue Growth Lies In Synergy Between Brand And Customer Experience

June 29, 2025
Forbes: VP, Principal Analyst Dipanjan Chatterjee discusses Forrester’s Total Experience Score, launched at CX Summit North America and explains why bridging the gap between customer experience and brand experience matters now more than ever. Read the full article here. Read more from Dipanjan here.
Media Coverage

City AM – Is Apple Losing The AI War?

June 26, 2025
City AM: VP, Principal Analyst Thomas Husson discusses how the trade war and uncertainty linked to tariff policy is of much more concern today for Apple’s business than the perception that Apple is lagging behind on AI innovation. Read the full article here. Read more from Thomas here.
Media Coverage

Reuters – Tesla Robotaxi Launch: Why Getting From Dozens To Millions Of Self-Driving Cars Won’t Be Easy

June 25, 2025
Reuters: Following Tesla’s robotaxi launch in Austin, VP, Principal Analyst Paul Miller details how its competitor Waymo has helped pave the way by driving regulatory change and raising awareness of autonomous vehicles. Read the full article here. Read more from Paul here.
Media Coverage

City AM – Cannes Lions: Ad Agencies Are Subsidising Their Own AI Displacement

June 24, 2025
City AM: Following Cannes Lions, the publication cites VP, Principal Analyst Jay Pattisall’s new research that reveals that AI adoption is no longer optional within agencies, with 75% now incorporating AI into their operations, up from 61 per cent last year. Read the full article here. Read more from Jay here.

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