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Introduced last year, the Total Experience Score evaluates the combined influence of brand and customer experience on overall brand perception among both noncustomers and customers  AMSTERDAM, Netherlands and CAMBRIDGE, Mass., June 9, 2026 — According to Forrester’s (Nasdaq: FORR) 2026 global Total Experience Score rankings of 375 brands evaluated across Asia Pacific, Europe, and North America in 2025 and 2026, 41% improved their scores while only 3% declined. A compelling total experience — calculated by combining Forrester’s Customer Experience Index (CX Index™), Brand Experience Index (BX Index™), and, for the first [...]

The Forums will equip business and technology leaders with the frameworks and insights needed to scale AI and deliver measurable outcomes SINGAPORE, June 4, 2026 — Forrester (Nasdaq: FORR) today announced the full conference agendas for its AI Forum Singapore, being held on August 20, 2026, and AI Forum Sydney, happening August 25, 2026, both [...]

Award honors organizations embedding security, privacy, and risk leadership principles to strengthen stakeholder trust and build enterprise resilience CAMBRIDGE, Mass., May 18, 2026 — Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award. The award honors organizations that embrace the key concepts of Forrester’s trust imperative to build safe and secure relationships with their customers, employees, and partners. Further, the award celebrates organizations that proactively assess and mitigate the risks of [...]

CAMBRIDGE, Mass., May 6, 2026 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2026, with contract value at $285.3 million, down 3% compared with the prior year. “We are seeing continued momentum in our metrics, which has allowed us to increase the low-to-midpoint range of our [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

Forbes: Vice President, Principal Analyst Dipanjan Chatterjee describes how the Super Bowl marks a moment “to create relevance and shape the equity and emotional markers of a brand.” Read the full article here. Read more from Dipanjan here.

MarketWatch: Vice President, Principal Analyst Thomas Husson shares how investors will likely need to wait until Apple’s Worldwide Developer Conference (WWDC) in June for more information about the tech giant’s multiyear partnership with Google to use Gemini models as the backbone for the next generation of Apple Intelligence. Read the full article here. Read more from Husson [...]

BBC: Principal Analyst Kelsey Chickering discusses the US TikTok deal, observing that retraining the algorithm on domestic data will fundamentally change the user experience. Read the full article here. Read more from Kelsey here.

CNBC: Vice President and Principal Analyst Charlie Dai offers perspective about the rise of AI agents in China’s “super apps,” noting that success will depend on deeper integration across payments, logistics, and social engagement. Read the full article here. Read more from Charlie here.