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Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

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Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

  • Driving predictable and scalable growth.
  • Meeting the expectations of your buyers.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Improving sellers’ efficiency and effectiveness.

Bold Solutions Built For You

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Lead Scalable, Sustainable Growth

Forrester Decisions for B2B Sales partners with revenue leaders to drive scalable, sustainable growth fueled by an empowered sales and customer success organization that delivers consistent and predictable results.

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Operationalize The Customer-Obsessed Growth Engine

 Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

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Blog

Call For Entries: Forrester B2B Summit North America 2026 Awards

Matthew Selheimer 9 hours ago
Have you driven cross-team alignment that’s fueled results or achieved excellence in a particular area of marketing, sales, customer engagement, or product? Share your story for a chance to join us on stage at B2B Summit North America.
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Blog

B2B Sellers Need A Fight Song To Address Buying Mayhem

Rick Bradberry October 7, 2025
To the sellers whose jobs have been complicated by buying shifts and, now, AI: This song is for you.
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Blog

The Dawn Of A New B2B Sales Supercycle

Rick Bradberry August 7, 2025
A new era in B2B sales is unfolding, driven by generative and agentic AI. As seller roles merge and AI agents become co-sellers, organizations must rethink how they structure teams, engage buyers, and compete in increasingly networked ecosystems. Learn how AI is reshaping the future of sales.
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Blog

The Taxonomy Automation Gap Constrains Revenue Enablement Technology Effectiveness

Peter Ostrow July 16, 2025
Most revenue enablement platforms struggle to deliver timely, relevant content due to the ongoing challenge of scalable taxonomy. Explore why tagging is still a critical barrier, how current deployments fall short, and how generative AI could help align enablement content with sales activity.
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Read More Insights For Sales Leaders

Upcoming Events For Sales Leaders

B2B Summit North America

Phoenix

B2B Summit EMEA

London

Meet A Few Of Our B2B Sales Analysts

Kate Leggett

Vice President, Principal Analyst

Stephanie Sissler

VP, Principal Analyst

Matt Alvers

VP, Research Director

Anthony McPartlin

Principal Analyst

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EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060