Blog
It’s a new media agency landscape. The last six months have witnessed more change in media agencies than what’s occurred over the last six years. Among the events reshaping the media agency landscape are GroupM’s consolidation into WPP Media, Omnicom’s acquisition of IPG, Vivendi’s spin-off of Havas Group, large advertisers such as Amazon, Coca-Cola, Johnson […]
Blog
Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change. While I’ve always tracked public sector cloud adoption, in 2025 I’ve made it a point to focus on government sessions at every event I attend. So far this year, I’ve gathered stories from two Boston-based conferences: […]
