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In Forrester’s Marketing Survey, 2024, nearly 900 global B2B marketing executives and operations leaders indicated they expected an overall marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel. Yet, our client interactions reveal these increases […]
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Mobile banking customers in India are finding that their apps are lagging behind and they might not wait around until the apps catch up. Learn a few of the emerging features that Indian consumers see as table stakes in mobile banking in this preview of a new report.