On vacation
Forrester
I’m taking a couple of days off…See you next week.
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Blog
Leading With Intention: What Women Leaders Told Us About AI And The Future Of Work
Phyllis Davidson
1 day ago
Insights From The Forrester Women’s Leadership Roundtables At B2B Summit At this year’s B2B Summit, I had the privilege of cohosting our Forrester Women’s Leadership Program with my colleagues, Maria Chien and Amy Hayes. Over three days, more than 200 women joined us to connect, learn, and reflect on what it means to lead with clarity and confidence […]
Blog
Redesign B2B2C Digital Strategy For The AI Era
Arielle Trzcinski
2 days ago
AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers see — or don’t. Long-standing assumptions about how brands (the first “B”), intermediaries (the middle “B”), and customers (the “C”) create value no longer apply. Rather than layer AI onto existing […]