Blog
Omnichannel demand-side platforms (DSPs) are evolving into omnichannel advertising platforms. These platforms help advertisers plan, buy, measure, and optimize paid media across various online and offline channels but are adding capabilities that go beyond what the acronym “DSP” connotes. Today’s most significant omnichannel ad platforms dispatch AI agents, create audiences, automate creative production and testing, […]
Blog
The UK government plans to mandate an electronic digital identity scheme and credential to all legal residents and employees of the UK to prove immigration and employment eligibility status. Read our assessment of the benefits, challenges, and concerns in this post.
