Blog
Answer engine optimization (AEO) demands broader, more intensive collaboration than SEO, which runs on ad hoc coordination between content marketers, web developers, and paid search practitioners. AEO requires actionable insights flowing constantly across content marketing, web development, paid search, social media marketing, PR, and brand marketing. AEO Needs A Center Of Excellence AEO’s cross-silo collaboration […]
Blog
Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok. This deal, reportedly valued at around $14 billion, will divest US TikTok to a joint venture of primarily American investors. Learn the details and what questions brands should be asking.
