Happy 232nd
Forrester
This year’s patriotic plug, even it disparages a few Virginians.
Happy Fourth. Throw another burger on the grill for me.
Categories
Get The Insights At Work Newsletter
Thanks for signing up.
Stay tuned for updates from the Forrester blogs.
AI Isn’t A Hardware Contest — It’s A Human Test
Most orgs get less than 50% ROI on AI. See how people, skills, operating models, and culture — not more tech — unlock the value your AI investments are missing.
Blog
Most B2B Marketing Organizations Are Not Short On Activity — They’re Short On Learning
Christina Schmitt
5 days ago
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface, and a harder truth emerges: Many teams repeat last year’s playbooks while markets, buyers, and channels move faster than they do. The risk is not doing too little. It is learning too slowly. That risk is rising. The majority of firms now default to playing it safe, […]
Blog
Publicis Acquires LiveRamp To Advance New Agentic AI Push
Jay Pattisall
6 days ago
Publicis Groupe has agreed to acquire data collaboration and identity resolution firm LiveRamp for $2.55 billion in a move aimed to expand the agency holding company’s artificial intelligence offering. The transaction is expected to close by the end of 2026, following the customary regulatory and shareholder approvals. Publicis will operate LiveRamp as an independent company […]