Help Me Figure Out Personas vs. Modes
Forrester
Since we don’t take comments on ye olde Jup blog, help me out at the new place.
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Is “Surveillance Pricing” Good Business Or A Bad Idea?
Dipanjan Chatterjee
April 27, 2026
Pricing Gets Personal At JetBlue A JetBlue customer posted on X: “A $230 increase on a ticket after one day is crazy. I’m just trying to make it to a funeral.” The airline replied, suggesting trying “clearing your cache and cookies or booking with an incognito window. We’re sorry for your loss.” The response went […]
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What The History Of Ad Agencies Tells Us About CMO Power: Order-Takers To Strategic Partners — And Back Again
Keith Johnston
April 19, 2026
A Love Story Older Than Television The tension between CMOs and advertising agencies didn’t start with AI, procurement, or any media disruption. And history makes one thing clear: Agencies only gain power when CMOs don’t — or can’t — fully exercise theirs. It’s embedded in the very origin of the advertising agency itself. To understand […]