[Posted by Neil Strother]

The iPhone app frenzy continues apace among recognized brands, with Dow Jones’ All Things Digital – which features venerable Wall Street Journal columnist Walt Mossberg – getting into the act in recent days.

Likewise, Gillette has launched an iPhone app to promote its Fusion razor. This simple yet whimsical app, called uArt, allows you to take a photo and then play around with different facial hair styles.

On the same topic, my recent report titled "Is An iPhone App Right For You?" keeps attracting new readers. If you’re considering a mobile application for your company, I invite you to join my June 12 teleconference on the subject. You’ll learn what all the fuss is about and some practical tips on how to proceed, or not.

What’s your take on branded iPhone apps? Is it a smart marketing method? Post a comment below, or let me know directly at nstrother@forrester.com.