- Integration with social networks for an online address book and content sharing.
- Combination mobile handset + 360.com cloud service strategy.
- Single sign-on for customers or non-Vodafone customers. 360.com website available to both.
- Deep handset integration: two new Linux LIMO handsets with "full fat" experience (made by Samsung). Lesser version pre-loaded onto a number of Symbian Series 60 handsets, downloads and other versions available for around 100 handsets.
- Also includes an App store, new mobile web portal, music service, and maps service.
I'm working on a quicktake report. But this is such a major initiative with wide ranging scope, that I'm extremely curious in what others think? Specifically:
- How well positioned are operators to implement a social strategy with such deep handset integration, compared with handset makers, or the Internet social networks themselves?
- Was Nokia's OVI initiative a lightning rod that distracted many from other handset maker initiatives in this space? (Like Motorola's Motoblur, HTC Sense, Google & Android, Microsoft Myphone, or Apple's MobileMe?)
- Is 360 a better umbrella name than "Vodafone Live!" ?
- Thoughts on how well 360 fits with Vodafone's new corporate tag line, "Power to you" ?
Comment below! I'm here and will reply as appropriate.