The Data Digest: Insight Into Digital Music Consumption (US and EU)
[Posted by Reineke Reitsma]
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The consumption of digital music has evolved in markedly different ways across the globe. A recent Forrester report called Digital Music Consumption Around The Globe includes Technographics data that shows how Europeans outperform Americans in most digital music activities, such
as ripping and burning CDs, watching music videos online, and visiting
artist pages on social networking sites. Unfortunately for the music industry, they're less likely to pay.