Brand Experience Workshop: Learn The Tools Of Web Site Brand Experience Reviews (October 27th, Hilton Chicago)
Ever wonder why Web sites offer such lackluster brand experiences? Want to know how your site can help you differentiate your brand online?
If you care about how your brand succeeds online and are attending Forrester’s Consumer Forum 2010, I encourage you to consider attending our Web Site Brand Review workshop on Wednesday, October 27th (the day before the forum) at the Hilton Chicago.
During this one-day session, I will be presenting insights into the dos and don’ts of creating Web sites that effectively build brands. Attendees will learn the same methodology Forrester uses to evaluate how well sites build brands as published in reports such as “Best And Worst Of Brand Building Web Sites, 2008,” “Best And Worst Of Financial Services Brand Building Web Sites, 2009,” and "Web Site Brand Experience 2010: Hotels."
This promises to be an educational, interactive, and entertaining way to learn the tools that will help you create the online experience your brand deserves. And, if you are attending the forum, we are offering a special discounted rate. For more information, and a detailed agenda, please visit the event page.