Happy New Year!
And with the new year, we're implementing a change. In the past months the Data Digest was always based on Forrester's global Consumer Technographics® data. From now on, once a month we'll highlight data from Forrester Forrsights for Business Technology (formerly named Business Data Services).*
In the past year we've looked a number of times at consumers' mobile Internet behaviors and attitudes. But how do enterprises feel about mobile Internet? And which operating systems do they support. My colleague Michele Pelino recently published a report called 'Managing Mobile Complexity' covering these — and many other — questions.
From an enterprise perspective, BlackBerry (RIM) tops the list big time — seven out of 10 enterprises in the US and Europe support this operating system — followed by Microsoft Windows and the Apple iPhone.
But it is important to recognize how quickly enterprise support of new types of mobile device operating systems, particularly those used in Apple iPhones and Android smartphones, has risen in the past year. For example, in 2010, approximately 30% of surveyed enterprises officially support and manage Apple iPhone devices, up from 21% in 2009. We have seen an even larger year-over-year jump in the percentage of enterprises supporting Android devices from Google, Motorola's Droid, Sprint's HTC EVO 4G, and others.
We also find that enterprises are not standardizing on one type of mobile device or operating system. In fact, more than 50% of the surveyed enterprises support more than one mobile device operating system, and 25% of firms support three or more mobile device operating systems.
*Forrsights leverages buyer data to enhance the understanding of IT and business priorities and the role of empowered employees in influencing technology adoption. Forrsights surveys more than 20,000 IT decision-makers, line-of-business professionals, and information workers from Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, New Zealand, Russia, UK, and US.