After a gorgeous long fall weekend tramping around ponds and through pastures in search of sculpture, while oohing and aahing over the upstate New York autumnal palette of greens, yellows, oranges, and reds, I got a nice welcome back to work today. My first Forrester report is live on our client site! It’s a case study on Drop, an iPad-connected kitchen scale and recipe app, which was developed by a small team based in Ireland and is currently in pre-order.
Why write about this as one of my first reports here at Forrester? Well, for one, it’s a really well designed experience, and I’m all about well-designed experiences! But seriously, the reason this is a well-designed experience is that the team thoroughly dissected the baking process and asked themselves how they could improve it. This investigation involved not only themselves and friends and family, but also what other professional and non-professional bakers thought about the baking experience. The Drop product that emerged out of their iterative design process is a simple, attractive, easy to use product that sets the stage for more connected kitchen products to come. Today’s announcement that Drop just secured $2 million in funding indicates that this is only the beginning for this team of creative technologists.
If you are at Forrester's Forum For Customer Experience Professionals West in Anaheim, California on November 6-7 or Forrester's Forum For Customer Experience Professionals EMEA November 17-18 in London, I hope you’ll say hello. I’d be happy to answer any questions about this case study or my other upcoming research.