CX professionals rely on surveys a great deal to measure customer experience. That’s because surveys have their advantages but they have limits, too.
If your company has taken steps to move beyond surveys to measure customer experience, I'd love to hear your opinions, experiences and advice for my new research on “CX Measurement – Beyond Surveys”. Goal of this research is to share what companies do to measure customer experience in addition to surveys, which approaches are most promising and which challenges companies face doing that.
Your insights are appreciated, so if you would like to share your story (on or off the record), please contact me at: firstname.lastname@example.org
Looking forward to speaking with you.