This is a guest post by Samantha Ngo, Researcher on the Customer Insights team.
If you manage or make decisions about your company's customer loyalty initiatives, we want to hear from you. We're teaming up with the Direct Marketing Association (DMA) to investigate the evolution of loyalty programs and strategies: what are the current challenges, how do you measure success, and how does the loyalty ecosystem play a part in strategy execution.
Take our 2015 Customer Loyalty Benchmark survey, and we'll send you complimentary a copy of the resulting research!
You can use the results to:
- Determine trends and see best practices to incorporate into your loyalty strategy.
- Benchmark your program performance, spend levels, and loyalty technology adoption to those of other loyalty marketing professionals.
- Build a business case for further investment in customer loyalty.
The survey closes on Friday, April 17th, and we will publish the research report later this year. We will also showcase early results at Integrated Marketing Week, June 9th and 10th in New York City.
Please share this blog post and survey link with friends and colleagues who share an interest in customer loyalty. Thanks in advance for your involvement!