I believe that network-as-a-service-type offerings — where customers can control the provisioning and characteristics of their network transport services — will have a long-term impact on those enterprises undertaking digital transformation. Businesses that fail to recognize the significance of quality network infrastructure will undermine their digital business strategy. Secure, stable network connectivity is a prerequisite for using cloud, mobile, big data, and Internet-of-Things (IoT) solutions. As the business technology (BT) agenda gains momentum, CIOs are looking to technologies like virtualization and cloud that create agility by dynamically responding to business conditions. Network infrastructure has been a laggard on this score — until now.
AT&T has unveiled its solution, Network on Demand. It’s the basis for a new category of services aligned with customer requirements, including self-service access, control, and configuration of network bandwidth and features like security, routing, and load balancing. Network on Demand:
- Gives customers control of network services. Network on Demand offers a completely different customer experience regarding network provisioning. Near-real-time provisioning via a self-service portal makes the customer’s network responsive to business needs.
- Is a real game changer in the realm of connectivity solutions. As on-demand networks take off, products have the potential to become features on an access pipe that customers can turn on and off rather than remaining standalone "silo production".
- Shows that AT&T is becoming a software company in terms of its network architecture. AT&T is well underway when it comes to designing and deploying a flexible, software-defined network (SDN). This means that AT&T can roll out new services and make changes in network services faster, both internally and for customer-facing solutions.
Our report, AT&T Delivers Its Network On Demand, investigates the impact of AT&T’s Network on Demand service on AT&T, its customers, app developers, and vendor partners.