Kathleen Pierce
Principal Analyst
Author Insights
Blog
Unknown Equals Unused: Fix Findability To Increase Content Usage
Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.
Blog
How Regional Marketing Can Solve The Top Five B2B Global-Local Content Collaboration Challenges
Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.
Blog
From Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear
To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.
Blog
Frustrated With Findability? Tagging Content Takes Teamwork
Best-in-class organizations pair SMEs with content operations to optimize all aspects of content performance at scale.
Blog
Why Marketing Should Build Better Buyer Enablement Content
B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group
Blog
Why Choosing a Localization Vendor Is Like Dating
For global companies, reputation in the regions requires a great localization vendor, but it can be hard to find the right match. Kathleen Pierce explains why past performance is no guarantee of future success, and how to identify the right partner for your needs.