Digital Sales Rooms: Hype Or Reality?
Like other business innovations, digital sales rooms are not a magic wand. Learn what’s needed to capture the biggest benefits — and learn more at B2B Summit North America.
Want Better Content Performance? Fix It At The Source.
Marketing and sales enablement teams often struggle with poor content performance for years because they're not addressing the root causes. Conducting a content inventory health analysis helps pinpoint what's going on with findability, relevance, and quality issues, pull in the right teams to eliminate the problems, and then track the right progress metrics.
Sales Content Solutions: A Lid For Every Pot
The Forrester Wave™: Sales Content Solutions, Q4 2022, revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern sales content solutions (SCS) are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage. Providers are focusing their innovation […]
The Future Of Localization Is Here: Are You Ready?
Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience? If we’re honest, many of us, especially […]
Sales Enablement Technology Decisions Just Got Easier: Introducing The Now Tech Report For 2022
Sales enablement automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers. Over the past decade, these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes. Break down organizational silos. Shorten time-to-competency. Measure the impact of enablement programs. These technologies […]
Unknown Equals Unused: Fix Findability To Increase Content Usage
Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.
How Regional Marketing Can Solve The Top Five B2B Global-Local Content Collaboration Challenges
Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.
From Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear
To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.
Frustrated With Findability? Tagging Content Takes Teamwork
Best-in-class organizations pair SMEs with content operations to optimize all aspects of content performance at scale.
Why Marketing Should Build Better Buyer Enablement Content
B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group
Why Choosing a Localization Vendor Is Like Dating
For global companies, reputation in the regions requires a great localization vendor, but it can be hard to find the right match. Kathleen Pierce explains why past performance is no guarantee of future success, and how to identify the right partner for your needs.