Kathleen Pierce
Principal Analyst
Author Insights
Blog
Sales Enablement Technology Decisions Just Got Easier: Introducing The Now Tech Report For 2022
Sales enablement automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers. Over the past decade, these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes. Break down organizational silos. Shorten time-to-competency. Measure the impact of enablement programs. These technologies […]
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Unknown Equals Unused: Fix Findability To Increase Content Usage
Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.
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How Regional Marketing Can Solve The Top Five B2B Global-Local Content Collaboration Challenges
Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.
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From Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear
To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.
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Frustrated With Findability? Tagging Content Takes Teamwork
Best-in-class organizations pair SMEs with content operations to optimize all aspects of content performance at scale.
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Why Marketing Should Build Better Buyer Enablement Content
B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group
Blog
Why Choosing a Localization Vendor Is Like Dating
For global companies, reputation in the regions requires a great localization vendor, but it can be hard to find the right match. Kathleen Pierce explains why past performance is no guarantee of future success, and how to identify the right partner for your needs.