Latin America

Read Forrester’s insights on retail, marketing, eCommerce, technology, and more in Latin America.



Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

Andrew Bartels July 6, 2020
The International Monetary Fund (IMF) is now projecting most countries will see real GDP fall by 7% to 10% in 2020. Find out what this means for tech market growth rates.

An Interview: Lily Varon And The E-commerce Brasil Org On — You Guessed It — eCommerce In Brazil

Lily Varon July 18, 2017
An interview I did with E-commerce Brasil published online today in Portuguese. I’ve been getting requests for it in English so I thought I’d post it here. Happy reading! 1. “The State of Retail eCommerce in Brazil” series gave us an interesting look at eCommerce in Brazil during a difficult economic situation in the country. […]

The State Of Retail eCommerce In Brazil

Lily Varon June 23, 2017
The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Retailers are feeling the pain […]

The Data Digest: Cinco de Mayo Celebrations Highlight Cross-Border And Cross-Cultural Differences

Anjali Lai May 5, 2016
Today in the US, we are gearing up to celebrate Cinco de Mayo with lively music, ice-cold margaritas, colorful clothing — the works. But while many Americans use the day to revel in the trappings of Mexican culture, they often don’t realize that the holiday is actually met with little pomp and circumstance in Mexico […]

Announcing Forrester’s Latest Latin America Online Retail Forecast

Lily Varon May 2, 2016
It’s been a big news year for eCommerce in Latin America: Brazil’s economic instability has tempered eCommerce growth, elections in Argentina have raised hopes that favorable regulatory changes are ahead, and Amazon’s entry into Mexico has shone the spotlight on the region’s fastest growing market.  According to Forrester’s recently published forecast, online retail sales in […]

The Latin American Economy Is Slowing Down Online Retail Market Growth

Satish Meena March 30, 2016
Online retail in Latin America faces a number of challenges: a troubling economy, rising unemployment, high inflation, and regulatory and infrastructure problems. The recently published Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America) explores the impact of all of these factors. Some of the key findings are as follows. Brazil remains the largest, […]

Global Tech Market Looking Better For 2015, At Least In The US

Andrew Bartels January 7, 2015
We have just published Forrester's semi-annual global tech market outlook report for 2015 and 2016 (see "The Global Tech Market Outlook For 2015 To 2016 — Five Themes That Will Define The Tech Market").  In this report, we are projecting growth of 4.1% in 2015 and 6.3% in 2016 business and government purchases of computer […]

Exploring Costa Rica: Progress And Challenges In Digital Government Transformation

Jennifer Belissent, Ph.D. August 14, 2014
Vacations are over – or at least mine is – but I’ve brought home some of mine for homework.  Yes, I did a little work while on vacation. While in Costa Rica this summer, I had the opportunity to meet with the country’s Director of Digital Government, Alicia Avendaño Rivera.  Governments worldwide recognize the power […]

The Country With The Most ATMs Per Capita? The Contest Re-Opens

Oliwia Berdak January 8, 2014
At a time when mobile banking and mobile payments dominate the financial news, it is easy to forget about the humble automated teller machine (ATM). Customers take them for granted, until an IT glitch prevents them from withdrawing their money, that is. Only a couple of weeks have passed since the latest media uproar caused […]

A Better Global Tech Market In 2014, With The US Pulling the Freight

Andrew Bartels January 2, 2014
Forrester has just published our forecast for the 2014-2015 global tech market (January 2, 2014, “A Better But Still Subpar Global Tech Market In 2014 And 2015”), and we are predicting that business and government purchases of information technologies (IT) will grow by 6.2% in US dollars in 2014, and by 5.5% in exchange-rate-adjusted or […]

Brazil’s IT industry refines its value proposition

Forrester November 13, 2013
Although Brazil’s IT sector has frequently been compared as an up and coming challenger for India’s share of the offshore pie, Brazilian vendors are keener to position themselves as potential local partners rather than as nearshore alternatives. The reasoning is simple – with tremendous opportunity for growth existing locally, there is less motivation to pursue […]

Observations About eCommerce In Peru

Zia Daniell Wigder May 30, 2012
To conduct our global eBusiness research at Forrester, we rely heavily on support from our multilingual group of Research Associates and Researchers. Recently, one of our Research Associates, Lily Varon — whose family originates from Peru — spent two weeks in the country and emailed us with her take on the state of eCommerce. Given that […]

A Week Of eCommerce In Brazil

Zia Daniell Wigder May 2, 2012
I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the industry including payment providers and market entry specialists. It was also great to have the opportunity to speak at Rakuten’s […]

The Globalization of eCommerce in 2012

Zia Daniell Wigder December 22, 2011
As we look back on the year 2011, eCommerce organizations continued to expand their global reach. A growing number of US and European retailers started shipping internationally. Brands enabled eCommerce on their own websites in new markets and launched online stores on marketplaces in multiple countries. Other companies with an interest in global eCommerce used […]

Growing Momentum Around eCommerce In Brazil

Zia Daniell Wigder November 15, 2011
Back in September, I wrote up a few of my findings from meetings with companies in the eCommerce space in Rio and São Paulo. We’re fielding an increasing number of questions about Brazil, and indeed, while eCommerce in Brazil today is still heavily dominated by local companies, the landscape is starting to include more international […]

Observations From Brazil

Jennifer Belissent, Ph.D. August 26, 2011
My first whirlwind trip to Brazil confirmed much of what I’d expected.  Brazil is booming.  Traffic in the cities is horrendous.  The buzz of helicopters in Sao Paulo is incessant.  And, there is huge opportunity for IT vendors and services providers.  But contrary to what I had expected, IT preparation for the upcoming mega-events seems […]

Forrester Publishes Its First Online Retail Forecast For Brazil And Mexico

Zia Daniell Wigder April 6, 2011
Over the past year, we’ve worked together with the forecast team at Forrester to help eBusiness professionals understand the size of different online retail markets around the globe. Last year we published our first look at the online retail markets in some of the major markets in Asia-Pacific — this year, we’ve just published our first […]

From The HP Archives: Lessons Learned On Market Entry

Jennifer Belissent, Ph.D. May 10, 2010
International orders grew 34% for HP . . . not this year but actually back in 1964 when non-US orders accounted for 23 percent of HP’s revenues.  While the growth of non-US tech revenues is in the news today, HP’s international orders first exceeded domestic orders not recently but as far back as 1975. In […]

Not Many Palms In Emerging Markets

Jennifer Belissent, Ph.D. April 30, 2010
Michele Pelino’s recent blog, “HP’s Acquisition Of Palm Is Not A Match Made In Heaven,” concludes as the title suggests that the success of the acquisition remains a wait-and-see proposition and it, in fact, may not pay off.  As Michele notes, Forrester’s survey of over 1,000 IT decision makers in North American and European enterprises, […]

Building B2B Markets: One Entrepreneur at a Time

Jennifer Belissent, Ph.D. April 16, 2010
Last December I wrote about Building B2B Technology Markets, looking at how to penetrate a market with almost none of the traditional characteristics of a mature technology market? As technology vendors increasingly look to emerging markets as a significant opportunity and source of growth, this question becomes more pressing.  The report explored some of the […]
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