Latin America

Read Forrester’s insights on retail, marketing, eCommerce, technology, and more in Latin America.

Insights

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Data Centers, Semiconductors, And Sovereignty: The Upcoming AI Divide

Alvin Nguyen February 12, 2026
What Is The AI Divide In Data Centers, Semiconductors, And Sovereignty? The AI divide represents a strategic inflection point for global business. Those without these resources will fall behind, not just technologically but competitively. Productivity, customer engagement, and decision-making is widening across industries and geographies, creating systemic issues for companies that fail to invest, such as: […]
Blog

Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

Andrew Bartels July 6, 2020
The International Monetary Fund (IMF) is now projecting most countries will see real GDP fall by 7% to 10% in 2020. Find out what this means for tech market growth rates.
Blog

An Interview: Lily Varon And The E-commerce Brasil Org On — You Guessed It — eCommerce In Brazil

Lily Varon July 18, 2017
An interview I did with E-commerce Brasil published online today in Portuguese. I’ve been getting requests for it in English so I thought I’d post it here. Happy reading! 1. “The State of Retail eCommerce in Brazil” series gave us an interesting look at eCommerce in Brazil during a difficult economic situation in the country. […]
Blog

The State Of Retail eCommerce In Brazil

Lily Varon June 23, 2017
The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Retailers are feeling the pain […]