Media Insights

Insights

Blog

Twitter Blue Is Still Singing A Sad Tune

Mike Proulx November 10, 2022
Twitter's blue checkmark no longer signals legitimacy. That underscores our guidance to marketers to take a wait-and-see approach to media investments on Twitter.
Blog

Predictions 2023: Facing Economic Headwinds, The Media Industry Will Consolidate

Kelsey Chickering October 27, 2022
CMOs will face mounting pressure to demonstrate ROI, pushing media companies to innovate and consolidate in order to protect their share. Read our media predictions for 2023.
Blog

Netflix Remains On Defense In The Streaming Wars

Mike Proulx October 18, 2022
After two consecutive quarters of user decline (the first in almost a decade), Netflix saw 2.4 million paid net adds in Q3 (almost two and a half times more than its forecast). The company is at a precarious moment in time. While Netflix’s Q3 results create cautious optimism for future growth, the once market disruptor […]
Blog

Forr The Planet: Sustainability Interview Series — Amazon Web Services

Abhijit Sunil September 7, 2022
Learn about the the primary carbon reduction levers from being on the public cloud vs. being on premise from Christopher Wellise, director of sustainability and carbon at Amazon Web Services.
Blog

Why Netflix Chose Microsoft In Its Bid To Enter Advertising

Joanna O'Connell July 14, 2022
The speculation has been swirling for months that Netflix was getting into the ad business. We’ve long seen this as necessary for Netflix and have been clear about the upside, so no big shock there. What is notable is the news that Netflix chose Microsoft as its adtech partner. Why Microsoft? Microsoft’s acquisition of Xandr, […]
Blog

Elon Musk’s Twitter Acquisition Has Become Part Of The US Culture War

Mike Proulx May 31, 2022
We’re still several months away from the anticipated close date of Elon Musk’s Twitter acquisition — whether it’s on again or off again depends on the day. A lot has happened in just the five weeks since the deal was announced, and we anticipate more will happen between now and October. But rest assured: We […]
Blog

What’s Next For The Booming Retail Media Market

Emily Collins May 27, 2022
The retail media boom will keep booming. We predict US ad sales will reach $40 billion this year. Learn how the space will evolve.
Blog

Meet Forrester’s New Senior Analyst Covering Performance Marketing: Nikhil Lai

Emily Collins May 24, 2022
Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. But the way that consumers buy is changing, and […]
Blog

The Entire Ad Supply Chain Is At Fault For Disinformation

Kelsey Chickering May 11, 2022
Brands fund misinformation and disinformation with their ad dollars, whether they know it or not. Top brands have served immeasurable impressions on sites containing misleading content, from Russian propaganda fueling the war in Ukraine to COVID-19 conspiracy theories. This vicious cycle, driven by bad incentives, lack of coordination, and marketer ignorance, fuels geopolitical unrest and […]
Blog

Recent Changes In The Media Measurement Landscape Raise Advertiser Expectations

Tina Moffett April 27, 2022
There’s a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the most investments, and the most capabilities in time for the newfronts and upfronts? The newfronts and upfronts are annual events where television networks and tech giants dramatically unveil their new […]
Blog

Spotify Rebounds From #DeleteSpotify

Kelsey Chickering April 27, 2022
The Joe Rogan controversy that rocked Spotify this February now feels like a hiccup on the company’s ascension to top global streaming audio platform. As of January 2022, Spotify commanded the largest global market share of streaming audio services at 31%, which is close to double that of Apple Music (15%). All signs point to […]
Blog

Twitter: Elon’s Battle Over Free Speech Is A Fight Against Content Moderation

Mike Proulx April 25, 2022
What will actually happen to Twitter if Musk takes over is mere speculation at best. But we do know that users are polarized.
Blog

Advertisers Are Inadvertently Funding Russian Disinformation

Kelsey Chickering March 7, 2022
Disinformation is fueling war, and advertisers are inadvertently funding the problem. It's time to fight inertia and take action against disinformation.
Blog

Have We Run Out Of Super Bowl Ideas?

Jay Pattisall February 16, 2022
There was an abundance of A-list talent in last Sunday night's ads, but an absence of A-list ideas. It's time to think about how to differentiate.
Blog

The Super Bowl Makes A Comeback In 2022

Jay Pattisall February 10, 2022
Last Years’ Super Bowl Fizzled The Super Bowl is due for a comeback, as the luster of “the big game” has waned over time. Last year’s viewership, originally reported at 92,000,000, was the smallest Super Bowl audience since 2007 — an audience that has dropped steadily since 2015, when a record 114,000,000 Americans tuned in. […]
Blog

Brands Swagger Into 2022 With Bullish Media Moves

Kelsey Chickering February 8, 2022
Timidity is giving way to confidence as brands rediscover their mojo.
Blog

Spotify Will Rebound From A Few Bouts With Cancel Culture

Mike Proulx February 1, 2022
Spotify is the latest brand to contend with cancel culture. Over the last few days, the company made marginal concessions to address concerns (and boycotts) about the spread of COVID-19 misinformation on its platform: On Sunday, Spotify published its content moderation rules and is planning to add disclaimers to any podcast episode that discusses COVID-19. […]
Blog

Targeting Truth In The Misinformation Age

Kelsey Chickering December 22, 2021
B2C brands are fueling the misinformation industry, albeit unintentionally. Here's how marketers can take action to stop contributing to the problem.
Video

Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth

Mike Proulx November 18, 2021

Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx September 21, 2021
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.