Partner Ecosystems

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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Matthew Selheimer August 1, 2024
Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights. Benchmark your current spending While […]
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Teamwork Lessons From Config 2024

AJ Joplin July 11, 2024
Read on to learn how Figma is approaching rapid growth, organization, partnership, craftsmanship, and collaboration.
Blog

Real Talk With Ecosystem Partners: GTM Evolution

Hannibal Scipio, II May 21, 2024
Early in my career, I received wise but tough coaching from a manager regarding struggles with a new colleague on a strategic project: Pull them aside and have a real, candid conversation with the pursuit of clarity and understanding for the sake of the shared vision and mutual success. The “real talk” that my colleague […]