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Why Forrester’s SAP Services Landscape, Q3 2024, Is So Important
We recently completed The SAP Services Landscape, Q3 2024. A lot has changed in the SAP ecosystem since the last edition of this Forrester landscape. SAP ECC to SAP S/4HANA cloud migrations are taking center stage for the vast majority of SAP clients. The RISE with SAP offering has undergone massive changes in the last […]
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Why Forrester’s Oracle Services Landscape, Q3 2024, Is So Important
We recently completed The Oracle Services Landscape, Q3 2024. Since the last edition of this Forrester Landscape, Oracle customers have been eager to modernize their enterprise applications’ footprint and adopt software-as-a-service (SaaS) principles. Customers of heritage products, like E-Business Suite and PeopleSoft, have been rapidly adopting Oracle Fusion Applications as Oracle is one of the […]
Limited-Time New Year’s Deal: Save $900 On B2B Summit
CMOs, ready to drive growth in 2025? Save $900 on Forrester's B2B Summit North America when you register by January 27. Connect with strategies, tools, and analysts to navigate the changing buyer landscape.
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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget
Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights. Benchmark your current spending While […]
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Teamwork Lessons From Config 2024
Read on to learn how Figma is approaching rapid growth, organization, partnership, craftsmanship, and collaboration.
Blog
Real Talk With Ecosystem Partners: GTM Evolution
Early in my career, I received wise but tough coaching from a manager regarding struggles with a new colleague on a strategic project: Pull them aside and have a real, candid conversation with the pursuit of clarity and understanding for the sake of the shared vision and mutual success. The “real talk” that my colleague […]