Media Insights
Insights
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Podcasts Go From Niche Audio Format To Media Powerhouse
Podcasts are having a moment (that will last). Once considered a subset of streaming audio, podcasts have evolved well beyond that. This content now spans audio, social media, and — very importantly — video. Netflix just announced a deal with iHeartMedia to bring 14 video podcasts to Netflix in 2026. Netflix also made a deal […]
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Semantic Shelf: The Dynamics Of Commerce Across Answer Engines
This Black Friday and Cyber Monday yielded interesting findings on how answer engine use affects shopping. Brands need to get ready.
Plan Smarter, Attend Together
Join CX Summit EMEA 2026 with our 2-for-1 offer. Bring a teammate, maximize your budget, and get the insights you need to shape customer strategy and drive impact in 2026.
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Preview: The State Of Streaming Services, US 2025
The streaming market is at a critical turning point. Get a sneak peek at three standout findings from our upcoming report exploring its current state.
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Netflix To Acquire Warner Bros.: Questions Abound
The biggest of which is: Will the deal actually go through? We look at the potential regulatory hurdles and what the deal would mean in the larger media industry context.
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Predictions 2026: Smaller Players Emerge Through Cracks In Media’s Triopoly
For years, the Google, Meta, and Amazon triopoly has dominated media budgets — but that dominance is under threat. Learn how the media and advertising space will evolve in the year ahead.
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TwitchCon 2025 Revealed The Power Of Community
As I walked into my first TwitchCon at the San Diego Convention Center this past weekend, I didn’t know what to expect. Maybe I would see hordes of young men playing games on their phone or participating in e-sports competitions. Maybe I would see everyone doing cosplay. Yes, there was some of that. What I […]
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The Next Wave: DSPs Become Omnichannel Ad Platforms
The conditions that sustained demand-side platforms (DSPs) are no more. Learn what's changed, and how we evaluated vendors in our recent Landscape report.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
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Global Retail Media Spend To Top $300 Billion By 2030
Global retail media spending will grow from $184 billion in 2025 to $312 billion by 2030, driven by high-margin revenue, precision targeting, and full-funnel opportunities.
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Zero-Click Search Comes For Checkout: Agentic Commerce Automates Retail’s Next Frontier
Agentic commerce is spreading as OpenAI launches Instant Checkout offering shoppers conversational shopping from curiosity to checkout without redirecting consumers to merchants’ sites. Find out what this means and how B2C marketers are responding in this post.
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Rewind And Fast-Forward TV Advertising
One of advertisers’ greatest challenges with TV advertising is “streaming TV’s high CPMs,” according to Forrester’s Q2 2025 CMO Pulse Survey. Find out why TV advertising’s sellers benefit at TV buyers’ expense and how consumers are caught in the middle.
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The Remedy That Wasn’t: Answer Engines Outpace Antitrust Law
To remedy Google’s monopoly in search, Judge Amit Mehta ruled that Google merely has to share limited search data with rivals and stop making exclusive deals for Google’s preferential placement on devices. Find out what this means for marketers.
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Meet Evelyn Mitchell-Wolf: Forrester’s New Adtech Analyst
Generative AI, signal loss, regulation, and macroeconomic volatility are colliding to give rise to a new era that threatens the viability of open web publishers’ business models. I’m excited to join Forrester as the B2C marketing team’s newest adtech analyst to help clients navigate it all.
2026 Predictions For CX, Digital, And B2C Marketing Leaders
AI lawsuits, offline brand surges, and CX shakeups — Forrester’s 2026 Predictions guide reveals what’s next and how to stay ahead. Get six bold predictions to lead with trust, relevance, and real impact.
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Adtech’s Inflection Point Signals More Compelling Customer Experiences
Advertising technology is overly complicated — and everyone is fed up. Here's how adtech can right-size and refocus on compelling customer experiences.
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GenAI Reshapes Shopping And Revives SEO
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]
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Power, Precision, And Production Create A New Media Agency Landscape
It’s a new media agency landscape. The last six months have witnessed more change in media agencies than what’s occurred over the last six years.
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This Year’s Upfronts Advanced TV’s Transformation
An uncertain economic climate and digital transformation left their mark on this year's TV upfronts, where major TV networks aim to secure advertising commitments for the new season.
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TikTok Won’t Get Banned This Week
The extension on TikTok's ban expires on April 5, but it is highly unlikely that TikTok will go dark again. All signs point to a deal or another extension. Find out why.
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X-tortion: How Advertisers Are Losing Control Of Media Choice
The platform's recent actions to appeal for increased advertising investment threaten media choice and the solvency of the advertising industry.
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Amazon Makes Retail Media Networks’ Eyes Bigger Than Their Stomachs
To unlock retail media’s upside, retailers must become more like publishers. Learn some of the challenges and benefits of retail media networks in this preview of a new report.
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A TikTok Ban Is More Likely, But It Might Not Go Dark
The US Supreme Court seems to be leaning toward upholding the law to require TikTok’s divestiture or have it face a ban, but this doesn’t mean that we’re at the end of the road.
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