Sr Forecast Analyst
Europe-5 Online Retail Sales Will Reach €553 Billion By 2027
The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints. You read that […]
One Trillion Dollars: The Cost Of Inflation In The US In 2022
As we entered 2023, we asked ourselves, what is the dollar impact of inflation? Specifically, how much more did US consumers spend due to increased prices in 2022? Read on for our analysis.
Amazon Sales And Profit Analysis For 2022: Top 10 Insights
Last year, Amazon’s total net sales surpassed the half-trillion-dollar mark. To understand the drivers behind Amazon’s sales and profits performance, we analyzed the company’s sales and profits by product groups, countries, and business segments. Following are the top 10 insights from our analysis.
The US Inflation Outlook, 2023
In June 2022, the headline inflation in the US reached a 40-year high of 9.1%, spurring multitudes of news articles about the US economy and its impact on the US consumer wallet. The headline inflation number is important, but keep in mind that inflation varies (sometimes significantly) by category.
For Holiday 2022, US Shoppers Will Spend One In Four Dollars Online
Inflation — not volume — will drive US holiday retail sales this year. Learn more about what's in store for the 2022 holiday season.
US Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027
Forrester forecasts US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027.
By 2027, US Online Retail Spending Will Reach $1.6 Trillion
Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.
US B2B E-Commerce Will Reach $3 Trillion By 2027
Our latest B2B e-commerce forecast tells an eye-opening story of what will happen in the next five years. Read three of the top takeaways.
Is Inflation Driving US Retail Sales Growth?
As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?
By 2026, The Global Market For OMS Software Will Nearly Double To Reach $1.9 Billion
We forecast that global OMS spending will nearly double over the next five years, with a CAGR of 12.8%. Here’s why.
Holiday 2021: India’s Festive Season Will Generate $9.2 Billion In Online Sales
In India, Navaratri marks the beginning of the festive season. After the nine days of Navaratri, the Dussehra festival is celebrated. Diwali, one of the most important Indian festivals, is celebrated 20 days after Dussehra. The dates change every year, per the Hindu calendar. In 2021, Navaratri will begin on October 7. Dusshera will fall […]
Introducing The Forrester Readiness Index For Digital Marketing
The dictionary defines “readiness” as the state of being fully prepared for something. It is easy to compare how well prepared companies are for digital marketing by looking at their digital marketing staff strength as a percentage of their total marketing staff and at their digital marketing spend as a percentage of their total marketing […]
Amazon India And Flipkart Are Betting Big On India eCommerce Growth
Last week, two news items captured the front-page headlines of the Indian financial newspapers. The first was an announcement by Flipkart on July 29 that it has raised fresh capital of $1 billion in one of the largest funding rounds. The second was an announcement by Amazon on July 30 that it will invest another $2 billion […]
US Mobile Advertising Spending To Reach $40 Billion By 2019
The advertising industry mega-trend of the last decade — ad dollars shifting from offline to online media — is continuing in this decade, as well. This is because more and more users are becoming "addicted" to the Internet. According to a recent study by the Pew Research Center, “The Web at 25 in the U.S.,” […]
India’s Online Retail Spending Will Reach $16 Billion By 2018
The Indian online retail market is still nascent, yet it is growing rapidly. Despite all of the existing challenges — underdeveloped logistics and supply chain operations, poor last-mile connectivity, delivery rejections at the doorstep when cash-on-delivery payments are used, and low conversion rates — online retail in India grew by 67% in 2013. Forrester expects […]
The Combined eCommerce Spending Of Australia, China, India, Japan, And South Korea Will Reach $854 Billion By 2018
Our recently published Forrester Research Online Retail Forecast, 2013 To 2018 (Asia Pacific) reveals some interesting insights on the evolution of online retail spending and the online buyer populations across Australia, China, India, Japan, and South Korea. The forecast details online spend for each of the following categories: computer hardware and software; consumer electronics; beauty […]
US Mobile Ad Spending On Social Networks To Reach $4.5 Billion By 2018
If I were to ask you to name the top three social networking sites, you could probably answer easily. If I asked you to name the next five, you might find it a bit more difficult. You may be surprised to hear that Wikipedia has a list of nearly 200 active major social networking sites […]
Social Media Spending In Western Europe Is Expected To Reach 3.2 Billion Euros By 2017, But There Is A Catch
The European economy is still struggling for growth after the global recession. While overall GDP growth was positive in 2010 and 2011, it again turned negative in 2012. A slow economic recovery is projected through 2017, but growth is not expected to reach 2007 levels during the next five years. Despite this weak macro-economic environment, […]
66 Million US Households Will Access The Internet Via Game Consoles, Blu-ray Players, Or Connected HDTVs By 2017
Ten years ago, the most common way to connect to the Internet at home was via a PC or a laptop. Now, connectivity at home is increasingly being supplemented by tablets, smartphones, and other media devices, although PCs/laptops still dominate. Consumer electronics device manufacturers cashing in on this shift are offering Internet-ready capabilities in many […]
78% Of US Email Users Will Also Access Their Emails Via Mobile By 2017
If you search for “the death of email” on the Internet, you might be surprised by the number of articles on the subject. Why are so many people talking about it? Is this 40-year-old method of communication really under threat from social media? Does it mean that marketers will spend less on email marketing […]