Content, Experiences Key Focuses At Adobe Summit

Insights From The Forrester Women’s Leadership Roundtables At B2B Summit At this year’s B2B Summit, I had the privilege of cohosting our Forrester Women’s Leadership Program with my colleagues, Maria Chien and Amy Hayes. Over three days, more than 200 women joined us to connect, learn, and reflect on what it means to lead with clarity and confidence […]

AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers see — or don’t. Long-standing assumptions about how brands (the first “B”), intermediaries (the middle “B”), and customers (the “C”) create value no longer apply. Rather than layer AI onto existing […]