personalization

Personalization delivers more relevant, effective experiences to customers, but only if firms can hit the mark with privacy, timing, and insights. Read about how to use personalization effectively.

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The Future Of Localization Is Here: Are You Ready?

Kathleen Pierce 1 day ago
Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience? If we’re honest, many of us, especially […]
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Key Takeaways From Conversations With Patient Engagement Vendors

Natalie Schibell December 2, 2022
The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

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Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Jacob Morgan November 28, 2022
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
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Unlock Loyalty Throughout The Customer Lifecycle

Mary Pilecki November 17, 2022
Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […]
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Precision Medicine Will Save Millions Of Lives And Billions Of Dollars But Only Through Collaboration Of Its Stakeholders

Alexander Shlyankevich November 15, 2022
Advances in genetics, molecular diagnostics, data science, information technologies, and artificial intelligence are expanding doctors’ power to personalize therapies, gradually transforming one-size-fits-all care into precision medicine.
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Consumer Personalization And Dating Have Much In Common

Jessica Liu November 10, 2022
Maintaining positive brand-consumer relationships and personalizing consumer experiences takes work. In the end, you could be rewarded with long-term loyalty or you may be left with little to show for your efforts. In many ways, it’s like dating. Cultivating relationships requires time and patience along the journey: Pre-purchase (courting). People are wary when dates and […]
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Learn From Amazon’s Approach To Innovation

Dan Bieler October 22, 2022
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

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Meet The Analyst Covering Design Workflow: Sheila Mahoutchian

Sheila Mahoutchian September 26, 2022
What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some buckets I hope to explore in this realm include: Design thinking in practice and how to make it accessible, specifically for collaboration teams that work […]
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Trends Shaping The Next Generation Of Retail Consumer Banking

Alyson Clarke September 21, 2022
Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]
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Coming Soon: Everything You Want To Know About Consumer Personalization

Jessica Liu September 14, 2022
The paradox of personalization: Consumers both want it and despise it. A successful personalization strategy requires three things. Learn more.
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The Quantum Physics Of Future-Ready B2B Content

Phyllis Davidson September 9, 2022
Advances in AI, automation, and analytics paired with growing expectations from buyers will fundamentally change the way we think about content and how it’s used.
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There’s No Place Like Home: CVS And Walgreens Zero In On The Home Care Imperative

Natalie Schibell September 8, 2022
A move to home care beckons retail to push the throttle on health equity and value-based care. But first, retail will need to win patient loyalty and trust.  

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

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Amazon Pulls The Plug On Amazon Care, Signaling A New Dawn Of Healthcare Disruption

Natalie Schibell August 28, 2022
Amazon is shutting down Amazon care in a strategic decision to make the most meaningful disruption in the healthcare space, here is why.
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Key Takeaways From Health Insurers’ Q2 Earnings Calls: What We Can Learn About The Future Of Healthcare

Natalie Schibell August 2, 2022
Health insurers' recent earning calls reveal where the healthcare industry is headed. Learn health insurers' top trends and priorities.
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Bread, Milk, Eggs … Health Equity — The Fifth Aim Is A Staple For All Americans

Kyle Rybarczyk August 2, 2022
The Triple/Quadruple Aim has long been recognized as a framework to optimize the US healthcare system. This daunting ambition was given hope with the proposal of accomplishing three goals equally in 2008 and the addition of a fourth in 2014. Theoretically, achieving these goals would alleviate the burden experienced by the healthcare ecosystem and increase […]
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Customer-Centricity And Personalization In Banking Need Product Externalization

Jost Hoppermann July 1, 2022
Application architectures in banks cannot afford to treat product-centricity as a stepchild, but need to focus on it as much as on customer-centricity. Product externalization helps banks move in this direction.
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Invest In The Right Technologies To Improve Your Customers’ Financial Well-Being

Aurelie L'Hostis June 10, 2022
The Forrester Financial Well-Being Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support financial well-being. Financial services executives should read this report to shape their firm’s investment approach to these technologies.

Explore B2B Marketing Shifts For 2023

Get our Predictions 2023 guide to see the CMO priorities accelerating outcomes and value.

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Conversation Automation, Personalization, And AI: Five Key Findings For B2B Marketers

Jessie Johnson May 24, 2022
Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences — whether buyer, customer, or employee — means […]
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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”

Boris Evelson February 23, 2022
BI is alive, but its adoption needs some help. Learn the three reasons why businesses struggle to get more mileage from their business intelligence applications.
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Google Is Still In The Driver’s Seat With Topics, Its More Transparent FLoC Replacement

Joanna O'Connell January 25, 2022
Will Google Topics be a curveball in advertisers' data depreciation plans? Read to discover what the FLoC replacements means.
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