personalization

Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]

The paradox of personalization: Consumers both want it and despise it. A successful personalization strategy requires three things. Learn more.

Advances in AI, automation, and analytics paired with growing expectations from buyers will fundamentally change the way we think about content and how it’s used.

A move to home care beckons retail to push the throttle on health equity and value-based care. But first, retail will need to win patient loyalty and trust.  

Amazon is shutting down Amazon care in a strategic decision to make the most meaningful disruption in the healthcare space, here is why.

Health insurers' recent earning calls reveal where the healthcare industry is headed. Learn health insurers' top trends and priorities.

The Triple/Quadruple Aim has long been recognized as a framework to optimize the US healthcare system. This daunting ambition was given hope with the proposal of accomplishing three goals equally in 2008 and the addition of a fourth in 2014. Theoretically, achieving these goals would alleviate the burden experienced by the healthcare ecosystem and increase […]

Application architectures in banks cannot afford to treat product-centricity as a stepchild, but need to focus on it as much as on customer-centricity. Product externalization helps banks move in this direction.

The Forrester Financial Well-Being Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support financial well-being. Financial services executives should read this report to shape their firm’s investment approach to these technologies.

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences — whether buyer, customer, or employee — means […]

BI is alive, but its adoption needs some help. Learn the three reasons why businesses struggle to get more mileage from their business intelligence applications.

Will Google Topics be a curveball in advertisers' data depreciation plans? Read to discover what the FLoC replacements means.

Meet Chiara De Gasperin, Forrester’s Newest Digital Intelligence Analyst, if you are interested in digital data insights. Start discovering Chiara's best "job-cocktail" to understand if it tastes good to you too. Have a brainstorming with her if you think your relevant priorities are “Collect And Analyze Data For Customer Insights” and “Enable An Insights-Driven Business”.

Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.

Banks need a customer-led strategy to govern cross-functional personalization efforts and to determine the right technology investments.

Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.

Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints. We included […]

Learn the two crucial factors that will determine the pace and scale of open finance's opportunity.